UGC for Gaming
Work with creators on gameplay, reactions and launch content. Manage your roster and see how each post performs.
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From gameplay to creator content
Build the campaign around the experience of playing, from the first session to a new update.
Choose a mechanic, challenge or update to show. Include access instructions, capture requirements and launch timing so the content reflects the actual game.
Why high-volume UGC
Different players care about different moments. Creator gameplay can test whether a challenge, a reaction or a closer explanation makes someone want to play.
Match creators to the genre and audience. A larger roster is useful when it adds different play styles and relevant perspectives.
Brief the feature or moment you want to show, then let creators react naturally. Review footage and claims so the content reflects the game.
Use campaign and game analytics to review visits, installs or player activity. Build on the content that attracts the audience you want to retain.
Platform stories
Astra25K+downloads
From one video, 5M+ views
Read the story
Yik YakTop 10App Store
$1.1 CPM in one month
Read the story
Picsart185Mviews
$2.16 CPM over six months
Read the story“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio LopezRevenue Operations, ReplitResults from individual SideShift campaigns. Scope and outcomes vary.
A few more details
Common questions about gaming influencer marketing and UGC on SideShift.
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Choose what players should see, prepare the brief and find the voices to show it.
