UGC for Gaming

Thousands of gaming creators—one simple platform.

Recruit UGC creators, manage campaigns, track results, and pay them automatically — from one operating system.

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Trusted By Top Brands Worldwide:

Brand 1Brand 2Brand 3Brand 4Brand 5Brand 6Brand 7Brand 8Brand 9Brand 10
Brand 1Brand 2Brand 3Brand 4Brand 5Brand 6Brand 7Brand 8Brand 9Brand 10

The Numbers That Power SideShift

700,000+ Creators

Already onboarded

1,000+ Brands

Actively hiring

5B+ Views

Delivered last 90 days

$100M+ Paid Out

To creators seamlessly

One Platform for All Your UGC Campaigns

Source Creators.

 Reach thousands of creators instantly.

Track Performance.

 See content, views, engagement, and conversions in real time.

Automate Payments.

 Handle payouts and invoices without manual work.

Manage Creators.

 Organize your roster and run campaigns seamlessly.

How SideShift Works for Brands

Gaming Creator Content

Authentic UGC from creators driving growth in gaming

Gaming
Hannah
Gaming
Trey
Gaming
Kaiya
Gaming
Mykaila
Gaming
Eric
Gaming
Jordynn4.5Canada
Jordynn
Gaming
Isaac
Gaming
Hannah
Gaming
Trey
Gaming
Kaiya
Gaming
Mykaila

The Benefits of UGC for Gaming Brands

Why gaming brands win with creator-made content.

Recruit, manage, and monitor gaming UGC creators from one operating system.

Gamers trust other gamers—not brands. Creator content that shows real gameplay, setups, and reactions resonates with audiences who can spot a script from a mile away.

Gamers Trust Creators

Gamers Trust Creators

Gamers trust other gamers, not brands. Creator content that shows real gameplay, setups, and reactions resonates with audiences who can spot a script from a mile away.

Real Gameplay Wins

Real Gameplay Wins

When creators use your game, peripheral, or platform the way their audience actually would, viewers believe it. That credibility matters more in gaming than in almost any other vertical.

Build Community Loyalty

Build Community Loyalty

Gaming communities form around creators and their interests. When your brand or game becomes part of a creator’s regular content, their community adopts it as part of the culture.

Support Big Launches

Support Big Launches

Gaming UGC gives brands a fast way to build momentum around releases, updates, drops, and events with content that feels native to the audience.

Highlight Features Naturally

Highlight Features Naturally

Creators can show mechanics, moments, performance, and product benefits in action instead of relying on feature lists or polished trailers alone.

Fuel Paid Acquisition

Fuel Paid Acquisition

Gaming brands can turn creator gameplay, reactions, and testimonials into paid social assets that support installs, awareness, and conversion.

Brands Love SideShift.

See why 1,000+ brands trust SideShift for creator-powered growth.

SideShift was a huge help for us in the gen z hiring process. We were able to fill 100% of our creator hiring needs in just a few weeks through the platform. SideShift is a cemented go-to for us whenever we are in need of creators.

Edward Tian

Edward Tian

Founder, GPTZero

Company

The applicants have been super high quality! Unlike any platform I've used in the past.

Luis Ocampo

Luis Ocampo

Founding Team, Partiful

Company

We had no luck with traditional platforms to find high quality creator talent until we turned to SideShift. We filled all our hiring needs through the platform. SideShift is a cemented go-to for us whenever we need creators.

Evan Dray

Evan Dray

Co-Founder, Astra

Company

Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.

Horacio Lopez

Horacio Lopez

Revenue Operations @ Replit

Company

SideShift is geared toward Gen Z and cuts through fluff on sites like LinkedIn and Handshake. I've seen better response rates, and with strong filtering, SideShift delivers the best candidates of any job board I've used. Recommend to any consumer startup focused on growth.

Jeremy Gross

Jeremy Gross

Head of US Growth, Amo

Company

SideShift has shown us how much of a multiplier authentic, organic short-form content can be. Their creator network helped unlock a new layer of growth that traditional paid channels never could. It's a playbook every high-growth company should have in their arsenal.

Henrique Dubugras

Henrique Dubugras

Founding CEO @ Brex

Company

The new standard for creator marketing

See why SideShift is the smarter choice for high-performing videos.

SideShiftDoing it yourselfHiring an agency
700K+ vetted creators apply to you
Cold DMs, 80% ghosting
Small roster, limited options
Briefs, chat, scheduling — one place
iMessage + Slack + IG DMs
Weeks of back-and-forth
Real-time performance dashboard
Spreadsheets
Monthly PDF (maybe)
One-click payouts, automated bonuses
Manual Venmo / bank transfers
Baked into the 5-figure retainer
Creators post from their accounts
You coordinate individually
Interview automation + notifications
Calendly + email + follow-ups
Agency handles it ($$$)

Gaming UGC pricing that scales with your content

Choose a plan that fits your gaming creator needs.

Starter

$199/mo

Hire up to 5 Creators

Typical output: 250+ videos/mo

1 Job Listing · 30 Invites

Most popular

Growth

$299/mo

Hire up to 15 Creators

Typical output: 500+ videos/mo

2 Job Listings · 100 Invites

1 Job Boost

Scale

$999/mo

Hire Unlimited Creators

Typical output: 1000+ videos/mo

3 Job Listings · Unlimited Invites

3 Job Boosts

Gaming UGC vs Traditional Influencer Marketing

Gaming UGC in 2026

High-volume UGC outperforms traditional influencer campaigns on cost, speed, authenticity, and content rights — giving gaming brands full control at scale.

Content Ownership
UGCFull usage rights
TraditionalOften restricted
Cost
UGCScalable, output-based pricing
TraditionalHigh per-post fees
Authenticity
UGCNative, organic style
TraditionalOverly polished, sponsored feel
Volume
UGC250+ videos/month possible
Traditional1-2 posts per influencer
Performance
UGCReal-time analytics
TraditionalLimited
Rights Usage
UGCUse across organic and paid advertising campaigns
TraditionalCostly usage rights for paid advertising

FAQs

Common questions about gaming influencer marketing and UGC on SideShift.

What kinds of gaming brands use SideShift?

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Game studios, publishers, gaming apps, hardware brands, and accessory companies use SideShift to create creator-led content that feels native to gaming culture.

What type of gaming content can creators make?

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How do I find the right gaming creators?

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Can gaming UGC be used for paid ads?

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How quickly can I launch a gaming campaign?

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How are creators paid?

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Still have questions?

Launch Your UGC Campaign Today