TikTok creators

Find TikTok creators for your brand.

Build your creator team, manage briefs and track TikTok posts. Keep campaign work and creator payments in one place.

  • Relevant creator voices
  • Hooks and formats to test
  • Post performance tracking
How it works · Example workflow
How does one brief turn into the next useful idea?

Trusted by 3,000+ brands

  • Target
  • PopSockets
  • Replit
  • Cursor
  • Kalshi
  • Grammarly

Your TikTok content program

One place to run your TikTok creator program.

Choose your creators, coordinate the work and use each batch to plan the next one.

Find the right creator fit.

Review profiles and content samples. Choose people who can bring a relevant perspective to your brief.

Learn from the posts.

Compare views and engagement over a consistent period. Use paid reporting to judge paid tests.

Keep payouts with the work.

Agree on payment terms and manage creator payments alongside the campaign.

Keep the next step clear.

Keep briefs, submissions and feedback together as creators move their ideas through review.

Example workflows. Figures shown in the artwork are illustrative.

Why high-volume UGC

Give your next TikTok more than one way to start.

The same product can open with a problem, a demonstration or a surprising use case. More creator perspectives give you more openings to test.

Campaign briefYour next TikTok opening
Audience
People who use your product
Creative angle
A customer problem
Deliverable
A clear product story
Ready to create
Share with your creators

Test hooks with a purpose

Ask each creator to explore a different opening or customer problem. More uploads are useful when they teach you which idea earns attention.

Keep the creator's voice

Provide product facts and clear boundaries, then leave room for a natural delivery. Copying one script across the roster limits what you can learn.

Compare the contentWhat deserves another round?
A customer problem
Product demo
A new use case

Illustrative comparison · not campaign results

Create your next briefBuild on your best-performing content

Build on the signal

Compare content over a consistent period. Revisit strong hooks with new variations and test paid candidates against the results in your ad account.

Platform stories

See what teams have built.

All customer stories
Yik Yak

Top 10App Store

$1.1 CPM in one month

Read the story
Astra

25K+downloads

From one video, 5M+ views

Read the story
In their words
“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio LopezRevenue Operations, Replit

Results from individual SideShift campaigns. Scope and outcomes vary.

A few more details

FAQs

Common questions about TikTok influencer marketing and UGC on SideShift.

Compare plans

Your next campaign

Build your next batch around a better brief.

Choose creators who fit your product and give each one a useful angle to explore.