Find the right creator fit.
Review profiles and content samples. Choose people who can bring a relevant perspective to your brief.
TikTok creators
Build your creator team, manage briefs and track TikTok posts. Keep campaign work and creator payments in one place.
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Your TikTok content program
Choose your creators, coordinate the work and use each batch to plan the next one.
Review profiles and content samples. Choose people who can bring a relevant perspective to your brief.
Compare views and engagement over a consistent period. Use paid reporting to judge paid tests.
Agree on payment terms and manage creator payments alongside the campaign.
Keep briefs, submissions and feedback together as creators move their ideas through review.
Example workflows. Figures shown in the artwork are illustrative.
Explore different creators and styles. Test hooks and formats, then use what you learn in the next brief.








Why high-volume UGC
The same product can open with a problem, a demonstration or a surprising use case. More creator perspectives give you more openings to test.
Ask each creator to explore a different opening or customer problem. More uploads are useful when they teach you which idea earns attention.
Provide product facts and clear boundaries, then leave room for a natural delivery. Copying one script across the roster limits what you can learn.
Illustrative comparison · not campaign results
Compare content over a consistent period. Revisit strong hooks with new variations and test paid candidates against the results in your ad account.
Platform stories
Top 10App Store
$1.1 CPM in one month
Read the story25K+downloads
From one video, 5M+ views
Read the story“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio LopezRevenue Operations, ReplitResults from individual SideShift campaigns. Scope and outcomes vary.
A few more details
Common questions about TikTok influencer marketing and UGC on SideShift.
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Your next campaign
Choose creators who fit your product and give each one a useful angle to explore.