Hire, brief, and scale a UGC roster on SideShift.
Learn the craft of running a creator program, from choosing your first creators to knowing which content to back next.
For founders, growth leads, operators and agencies.
The operator course
UGC Campaign Management
Jonathan Key Founder, Ki Marketing
- Lessons
- 82
- Sections
- 06
From creator selection and creative testing to paid content and day-to-day operations.
The decisions behind your creator program.
Know who to hire
What to look for in a creator, how to set expectations and when to find a replacement.
Brief with a clear direction
Turn market research and content references into briefs that leave room for a creator’s own voice.
Give your next test more angles
Build hooks, write scripts and compare creative concepts with multi-briefing and A/B testing.
Bring the right content into paid
Identify Spark-worthy videos, request Spark codes and understand when whitelisting makes sense.
Know what to keep backing
Set up campaign analytics, review performance and decide which concepts to develop further.
Keep your roster moving
Coordinate communication, compensation, content reviews and timely payouts inside SideShift.
From your first hire to your next campaign.
Explore all 82 lessons, then sign up to watch in SideShift.
Sign up to learnPut the lesson to work in your next campaign.
The course lives inside SideShift, alongside the tools you’ll use to run your program. Your course progress stays in your account.
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Find your course inside your SideShift account.
Choose UGC Campaign Management
Work through the sections or return to the lesson you need.