Find Influencers & UGC Creators

Look for creators whose style and audience already fit your brand, not just a large following. With SideShift, you can post a brief describing what you need and have creators apply to you, instead of spending hours on cold outreach.

An influencer typically posts to their own audience and gives you access to their reach. A UGC creator makes content for your brand's channels without necessarily posting it themselves. Many brands use both.

Influencers stay authentic by working with brands that actually fit their style and content. Audiences can usually tell when a partnership feels forced, which is one reason UGC works so well: it feels like real content from the start rather than a regular post that suddenly turns into a pitch.

Payment through SideShift only goes out once you approve the work, so a no-show doesn't cost you anything. If someone stops responding, hire another applicant from the same pool.

The median job on SideShift collects 284 applications in its first 48 hours, so most teams can make a first hire during the free trial.

Create a SideShift account, post a brief describing your campaign, and start reviewing applications from vetted creators who fit what you're looking for.