PICSART

Creative That Converts Picsart is a photo and video editing app with a massive global user base. SideShift helped unlock a creator-led strategy that turned editing features into entertainment—driving installs beyond paid ads.

Barriers

• Flat paid performance: Traditional ads weren’t driving meaningful installs.
• Limited visibility: Needed access to creators and systems for high-volume content.
• No content engine: Early content didn’t resonate—required testing to find what converted.

Approach

• Feature-led content: Focused on editing tools that felt fun and shareable.
• Creator momentum: Sourced creators who could turn features into trends.
• Scroll-first strategy: Hook-driven formats optimized for TikTok and IG.

Results

• 1M installs in Month 1
• 8M+ installs by Month 2
• Format-led growth sustained across multiple creator accounts
• 8.5M+ views and 368K+ likes across TikTok and IG

Conclusion Picsart broke through by making editing feel native to the feed. SideShift helped turn product features into scrollable formats that actually converted—unlocking a repeatable engine for creator-led growth.