Starter
$299/mo
Hire up to 5 Creators
Briefs, rights & payouts handled in-app
1 Job Listing · 30 Invites
Trusted By Top Brands Worldwide:
The Numbers That Power SideShift
One Platform for All Your UGC Campaigns
Source Creators.
No more cold DMs. Post once and creators from a 1M+ pool apply to you.
Stop Tracking In Sheets.
Every creator's views, engagement and cost in one place, not a spreadsheet somebody has to update.
Payouts Without The Weekend.
Pay twenty creators in one pass. Contracts, invoices and 1099s handled, so nobody has to own payouts as a job.
Fifteen Steps Down To Three.
Briefs, chat, approvals and payment in one thread per creator, instead of Slack plus email plus IG DMs.
Creator marketing starts
with proven talent
Photo & Video Editing
Vivi
Photo & Video Editing
Hayden
Photo & Video Editing
Quis
Photo & Video Editing
Gyasi
Photo & Video Editing
Maya
Photo & Video Editing
Sarah4.5United States
Photo & Video Editing
Vivi
Photo & Video Editing
Hayden
Photo & Video Editing
Quis
Photo & Video Editing
Gyasi
Photo & Video Editing
Maya
UGC Analytics Powered by SideShift
Track more than output
Without tracking, creator marketing becomes guesswork. Performance analytics help teams understand which content, creators, and campaigns are actually driving views, engagement, and conversions instead of just measuring output.
Tracking matters because content volume alone is not enough. Teams need a way to connect what gets produced with what actually performs in market, then turn those learnings into the next round of creative.
Track more than output
Without tracking, creator marketing becomes guesswork. Performance analytics help teams understand which content, creators, and campaigns are actually driving views, engagement, and conversions instead of just measuring output.
Learn faster from every campaign
The faster brands can identify winners, the faster they can scale stronger creative and stop wasting time on weak content. Brex used creator-led content to reach 5.1M+ organic views at a sub-$3 CPM in just 1 month, and that kind of learning loop only matters when the team can see performance clearly.
Tie content to results
Tracking matters because content volume alone is not enough. Teams need a way to connect what gets produced with what actually performs in market, then turn those learnings into the next round of creative.
Brands Love SideShift.
See why 3,000+ brands trust SideShift for creator-powered growth.
“Sideshift (and the team) are fantastic and real pros at UGC. They have a great talent network and comprehensive tool to allow someone of any experience level to launch a UGC campaign. The reporting tools are next level - we love having a single interface to see how everything is performing.”
Tyler Farley
Partnerships, Yik Yak
“The applicants have been super high quality! Unlike any platform I've used in the past.”
Luis Ocampo
Founding Team, Partiful
“We had no luck with traditional platforms to find high quality creator talent until we turned to SideShift. We filled all our hiring needs through the platform. SideShift is a cemented go-to for us whenever we need creators.”
Evan Dray
Co-Founder, Astra
“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio Lopez
Revenue Operations @ Replit
“SideShift was a huge help for us in the gen z hiring process. We were able to fill 100% of our creator hiring needs in just a few weeks through the platform. SideShift is a cemented go-to for us whenever we are in need of creators.”
Edward Tian
Founder, GPTZero
“SideShift has shown us how much of a multiplier authentic, organic short-form content can be. Their creator network helped unlock a new layer of growth that traditional paid channels never could. It's a playbook every high-growth company should have in their arsenal.”
Henrique Dubugras
Founding CEO @ Brex
Analytics included in every plan
No add-ons. Performance tracking comes standard.
Most popular
Growth
$499/mo
Hire up to 15 Creators
Briefs, rights & payouts handled in-app
2 Job Listings · 100 Invites
1 Job Boost
Scale
$999/mo
No cap on creators
Built for high-volume output
3 Job Listings · Unlimited Invites
3 Job Boosts
UGC vs Traditional
Why data-driven UGC outperforms gut-feel marketing
Performance analytics turn creator content from a cost center into a measurable growth channel.
Measurement
UGCMetrics across all platforms, updated through the day
TraditionalMonthly reports with lagging indicators
Optimization
UGCIdentify top creators and formats instantly
TraditionalRely on subjective creative judgment
Attribution
UGCTrack from impression to conversion
TraditionalUnclear ROI and brand lift studies
Speed
UGCSpot trends in hours, pivot in days
TraditionalQuarterly reviews and slow pivots
Cost Efficiency
UGCReinvest in proven performers
TraditionalSpread budget evenly regardless of results
Data-Driven UGC
Traditional Marketing
Measurement
Metrics across all platforms, updated through the day
Monthly reports with lagging indicators
Optimization
Identify top creators and formats instantly
Rely on subjective creative judgment
Attribution
Track from impression to conversion
Unclear ROI and brand lift studies
Speed
Spot trends in hours, pivot in days
Quarterly reviews and slow pivots
Cost Efficiency
Reinvest in proven performers
Spread budget evenly regardless of results
FAQs
Everything you need to know about tracking creator content performance.
What does UGC performance tracking measure?
Performance tracking helps brands understand how creator content is performing across views, reach, engagement, and other campaign outcomes.
Why do analytics matter in creator marketing?
Can I compare creators against each other?
How does tracking help creative testing?
Do I need a separate analytics process outside the platform?
What happens after I identify a winning creator or content format?
Post a brief. Creators apply to you.
Free for 7 days. Cancel before your trial ends and pay nothing.
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