Starter
$199/mo
Hire up to 5 Creators
Typical output: 250+ videos/mo
1 Job Listing · 30 Invites
Trusted By Top Brands Worldwide:
The Numbers That Power SideShift
700,000+ Creators
Already onboarded
1,000+ Brands
Actively hiring
5B+ Views
Delivered last 90 days
$100M+ Paid Out
To creators seamlessly
One Platform for All Your UGC Campaigns
Source Creators.
Reach thousands of creators instantly.
Track Performance.
See content, views, engagement, and conversions in real time.
Automate Payments.
Handle payouts and invoices without manual work.
Manage Creators.
Organize your roster and run campaigns seamlessly.
How SideShift Works for Brands
Creator marketing starts
with proven talent
Photo & Video Editing
Vivi
Photo & Video Editing
Hayden
Photo & Video Editing
Quis
Photo & Video Editing
Gyasi
Photo & Video Editing
Maya
Photo & Video Editing
Sarah4.5United States
Photo & Video Editing
Vivi
Photo & Video Editing
Hayden
Photo & Video Editing
Quis
Photo & Video Editing
Gyasi
Photo & Video Editing
Maya
UGC Analytics Powered by SideShift
Track more than output
Without tracking, creator marketing becomes guesswork. Performance analytics help teams understand which content, creators, and campaigns are actually driving views, engagement, and conversions instead of just measuring output.
Tracking matters because content volume alone is not enough. Teams need a way to connect what gets produced with what actually performs in market, then turn those learnings into the next round of creative.
Track more than output
Without tracking, creator marketing becomes guesswork. Performance analytics help teams understand which content, creators, and campaigns are actually driving views, engagement, and conversions instead of just measuring output.
Learn faster from every campaign
The faster brands can identify winners, the faster they can scale stronger creative and stop wasting time on weak content. Brex used creator-led content to reach 5.1M+ organic views at a sub-$3 CPM in just 1 month, and that kind of learning loop only matters when the team can see performance clearly.
Tie content to results
Tracking matters because content volume alone is not enough. Teams need a way to connect what gets produced with what actually performs in market, then turn those learnings into the next round of creative.
Brands Love SideShift.
See why 1,000+ brands trust SideShift for creator-powered growth.
“SideShift was a huge help for us in the gen z hiring process. We were able to fill 100% of our creator hiring needs in just a few weeks through the platform. SideShift is a cemented go-to for us whenever we are in need of creators.”
Edward Tian
Founder, GPTZero
“The applicants have been super high quality! Unlike any platform I've used in the past.”
Luis Ocampo
Founding Team, Partiful
“We had no luck with traditional platforms to find high quality creator talent until we turned to SideShift. We filled all our hiring needs through the platform. SideShift is a cemented go-to for us whenever we need creators.”
Evan Dray
Co-Founder, Astra
“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio Lopez
Revenue Operations @ Replit
“SideShift is geared toward Gen Z and cuts through fluff on sites like LinkedIn and Handshake. I've seen better response rates, and with strong filtering, SideShift delivers the best candidates of any job board I've used. Recommend to any consumer startup focused on growth.”
Jeremy Gross
Head of US Growth, Amo
“SideShift has shown us how much of a multiplier authentic, organic short-form content can be. Their creator network helped unlock a new layer of growth that traditional paid channels never could. It's a playbook every high-growth company should have in their arsenal.”
Henrique Dubugras
Founding CEO @ Brex
Analytics included in every plan
No add-ons. Performance tracking comes standard.
Most popular
Growth
$299/mo
Hire up to 15 Creators
Typical output: 500+ videos/mo
2 Job Listings · 100 Invites
1 Job Boost
Scale
$999/mo
Hire Unlimited Creators
Typical output: 1000+ videos/mo
3 Job Listings · Unlimited Invites
3 Job Boosts
UGC vs Traditional
Why data-driven UGC outperforms gut-feel marketing
Performance analytics turn creator content from a cost center into a measurable growth channel.
Measurement
UGCReal-time metrics across all platforms
TraditionalMonthly reports with lagging indicators
Optimization
UGCIdentify top creators and formats instantly
TraditionalRely on subjective creative judgment
Attribution
UGCTrack from impression to conversion
TraditionalUnclear ROI and brand lift studies
Speed
UGCSpot trends in hours, pivot in days
TraditionalQuarterly reviews and slow pivots
Cost Efficiency
UGCReinvest in proven performers
TraditionalSpread budget evenly regardless of results
Data-Driven UGC
Traditional Marketing
Measurement
Real-time metrics across all platforms
Monthly reports with lagging indicators
Optimization
Identify top creators and formats instantly
Rely on subjective creative judgment
Attribution
Track from impression to conversion
Unclear ROI and brand lift studies
Speed
Spot trends in hours, pivot in days
Quarterly reviews and slow pivots
Cost Efficiency
Reinvest in proven performers
Spread budget evenly regardless of results
FAQs
Everything you need to know about tracking creator content performance.
What does UGC performance tracking measure?
Performance tracking helps brands understand how creator content is performing across views, reach, engagement, and other campaign outcomes.
Why do analytics matter in creator marketing?
Can I compare creators against each other?
How does tracking help creative testing?
Do I need a separate analytics process outside the platform?
What happens after I identify a winning creator or content format?