UGC for Health & Wellness

Find creators for your wellness brand.

Brief creators on your products and review their content before posting. Track results and manage payouts from one place.

  • Approved product language
  • Content reviewed before posting
  • Repeat useful routine formats
How it works · Example workflow
What needs to happen before this goes live?

Trusted by 3,000+ brands

  • Target
  • PopSockets
  • Replit
  • Cursor
  • Kalshi
  • Grammarly

From product facts to real routines

Build the review into the wellness brief.

Show how the product is used, with clear boundaries around what creators should say.

01 / 03

Make the language and routine specific.

Brief a practical routine or product demonstration. Include approved descriptions, usage details and the claims your team needs to check before publication.

  • A concrete routine or demonstration
  • Approved product descriptions
  • Review requirements up front
Campaign briefA routine, clearly explained
Audience
People who use your product
Creative angle
Product facts
Deliverable
A clear product story
Ready to create
Share with your creators
Set the product brief

Why high-volume UGC

Show real routines. Keep the product story clear.

Wellness shoppers have different habits and questions. Creator content can show how a product fits into daily life while keeping its claims grounded in approved information.

Make each routine useful

Choose creators with relevant product experience. Brief practical demonstrations and common questions rather than a repeated endorsement.

Review the claims

Provide approved product language and review content before use. A creator's experience should not become a promise that everyone will get the same result.

Measure meaningful interest

Review attention alongside the campaign goal. Use your site and store analytics to understand whether helpful content leads to the next step.

Platform stories

See what teams have built.

All customer stories
PopSocket x Target

#1in category

At Target, from dead last

Read the story
Astra

25K+downloads

From one video, 5M+ views

Read the story
GPTZero

$0.13CPM

421M views, 1M+ new users

Read the story
In their words
“The applicants have been super high quality! Unlike any platform I've used in the past.”
Luis OcampoFounding Team, Partiful

Results from individual SideShift campaigns. Scope and outcomes vary.

A few more details

FAQs

Common questions about health & wellness influencer marketing and UGC on SideShift.

Compare plans

Your next campaign

Start with a routine your team can stand behind.

Agree on the product details, set the review process and find creators who can explain the use clearly.