UGC for Food & Beverage

Find creators for your food brand.

Work with creators on recipes, taste tests and product videos. Manage campaigns and see which posts get attention.

  • A recipe or occasion to brief
  • Room for a creator’s own style
  • Results to inform the next serving
How it works · Example workflow
How does the product become familiar to new audiences?

Trusted by 3,000+ brands

  • Target
  • PopSockets
  • Replit
  • Cursor
  • Kalshi
  • Grammarly

From product to occasion

Give creators something worth making.

Start with how the product fits into a meal, a break or a gathering.

01 / 03

Brief a recipe, a pairing or a first taste.

Choose the product moment and provide accurate ingredient and preparation details. Make required product shots and approved descriptions clear before filming.

  • A specific meal or occasion
  • Ingredient and preparation details
  • Required product shots
Campaign briefGive people a reason to try it
Audience
People who use your product
Creative angle
First taste
Deliverable
A clear product story
Ready to create
Share with your creators
Set the occasion

Why high-volume UGC

More recipes. More reasons to try it.

Taste is personal, and the occasion matters. Different creators can show how your product fits into a meal, a routine or a moment worth sharing.

Explore different occasions

Brief recipes, preparation and everyday uses. Give each creator a distinct angle so a larger batch expands the story.

Keep product details accurate

Share ingredients, preparation guidance and approved product information. Let creators describe their own taste experience in their own words.

Find the ideas worth repeating

Compare interest in each recipe or use case. Connect that response with your store or campaign results before increasing spend.

Platform stories

See what teams have built.

All customer stories
PopSocket x Target

#1in category

At Target, from dead last

Read the story
Koupon

$2.60CPM

10,692 videos in five months

Read the story
Hard Jewelry

$3.55CPM

153 creators, 5,920 videos

Read the story
In their words
“The applicants have been super high quality! Unlike any platform I've used in the past.”
Luis OcampoFounding Team, Partiful

Results from individual SideShift campaigns. Scope and outcomes vary.

A few more details

FAQs

Common questions about UGC for food & beverage brands on SideShift.

Compare plans

Your next campaign

Give your product a place at the table.

Pick an occasion and let creators show how they would serve it.