01 / 03Brief a recipe, a pairing or a first taste.
Choose the product moment and provide accurate ingredient and preparation details. Make required product shots and approved descriptions clear before filming.
- A specific meal or occasion
- Ingredient and preparation details
- Required product shots
02 / 03Match the idea to a creator’s food style.
Review recipes, taste tests and everyday food videos. Choose creators whose approach fits the occasion, then keep feedback on the recipe and product presentation together.
- Recipe and taste-test examples
- Settings that fit the product
- Review product presentation
03 / 03Learn which occasions people respond to.
Compare recipes, reactions and serving ideas by how their posts perform. Commission variations on useful concepts or test approved content in paid campaigns with agreed rights.
- Compare occasions and formats
- Commission another variation
- Confirm rights before ad use