UGC for Beauty & Skincare

Find creators for your beauty brand.

Work with creators on tutorials, product demos and everyday routines. Manage the brief, review content and track each post.

Start Free Trial Learn More

Product-specific briefs
Creator content reviews
Repeat your strongest formats

How it works · Example workflow

How does the product become familiar to new audiences?

Trusted by 3,000+ brands

From product to routine

Give every beauty brief a point of view.

Start with the question a customer would ask, then let creators show the answer.

01 / 03

Make the product moment clear.

Choose a texture demo, an application tutorial or a place in a daily routine. Include the product details, approved language and shots your team needs to review.

Product and application notes
A specific customer question
Review criteria before filming

Campaign briefPut your product in a routine

Audience: People who use your product
Creative angle: Texture
Deliverable: A clear product story

Ready to create

Share with your creators

Brief the routine

02 / 03

Match the product to the person using it.

Review beauty creators for their routines, presentation and product experience. Give them room to explain what using the product is actually like.

Tutorial and routine examples
Relevant product experience
Feedback kept with the content

Choose the creators

03 / 03

Turn a useful demonstration into the next brief.

Compare how the posts perform, then commission another angle from creators who fit. Agree on usage rights before bringing a video into a paid test.

Compare creators and formats
Rebrief the clearest explanations
Confirm rights for paid use

Review and repeat

.mp-story-stage { display:none; }

01 / 03

Make the product moment clear.

Choose a texture demo, an application tutorial or a place in a daily routine. Include the product details, approved language and shots your team needs to review.

Product and application notes
A specific customer question
Review criteria before filming

02 / 03

Match the product to the person using it.

Review beauty creators for their routines, presentation and product experience. Give them room to explain what using the product is actually like.

Tutorial and routine examples
Relevant product experience
Feedback kept with the content

03 / 03

Turn a useful demonstration into the next brief.

Compare how the posts perform, then commission another angle from creators who fit. Agree on usage rights before bringing a video into a paid test.

Compare creators and formats
Rebrief the clearest explanations
Confirm rights for paid use

Why high-volume UGC

More routines. More questions answered.

Beauty shoppers want to see how a product looks and fits into a routine. Different creators can show different experiences without making every video say the same thing.

Show the product in context

Brief texture, application and everyday routines. Choose creators for relevant experience so each demonstration answers a useful customer question.

Keep claims consistent

Give creators approved product facts and review the work. Let them describe their own experience without scripting results they did not have.

Repeat the helpful ideas

Review which demonstrations earn attention and interest. Use store and ad results to decide which angles deserve a larger test.

Platform stories

See what teams have built.

All customer stories

PopSocket x Target

#1in category

At Target, from dead last

$3.55CPM

153 creators, 5,920 videos

185Mviews

$2.16 CPM over six months

In their words

“The applicants have been super high quality! Unlike any platform I've used in the past.”

Luis OcampoFounding Team, Partiful

Results from individual SideShift campaigns. Scope and outcomes vary.

A few more details

FAQs

Common questions about UGC for beauty and skincare brands on SideShift.

Keep exploring

Beauty & Skincare Resources

Beauty Marketing

UGC Video: Definition, Benefits, and Use Cases

Learn how top beauty and skincare brands are using creator content to drive awareness, trust, and sales at scale.

Content Strategy

The Most Effective Types of UGC Content for Marketing in 2026

A breakdown of the creator content formats driving the best results for beauty and skincare brands across TikTok, Instagram, and paid ads.

UGC vs Influencer Marketing: What's Better for ROI in 2026?

We compare cost, reach, authenticity, and scalability between UGC creators and traditional beauty influencer campaigns.

Your next campaign

Put your next product into a real routine.

Choose the product, set the brief and find creators who can show it in their own words.

Start Free Trial See plans and pricing