Starter
$299/mo
Hire up to 5 Creators
Typical output: 250+ videos/mo
1 Job Listing · 30 Invites
Trusted By Top Brands Worldwide:
The Numbers That Power SideShift
One Platform for All Your UGC Campaigns
Source Creators.
No more cold DMs. Post once and creators from a 1M+ pool apply to you.
Stop Tracking In Sheets.
Every creator's views, engagement and cost in one place, not a spreadsheet somebody has to update.
Payouts Without The Weekend.
Pay twenty creators in one pass. Contracts, invoices and 1099s handled, so nobody has to own payouts as a job.
Fifteen Steps Down To Three.
Briefs, chat, approvals and payment in one thread per creator, instead of Slack plus email plus IG DMs.
Beauty & Skincare Creator Content
Authentic UGC from creators driving growth in beauty
Beauty
Calvin
Beauty
Elle
Beauty
Makena
Beauty
Bella
Beauty
Abby
Beauty
Shelly5.0United States
Beauty
Noah
Beauty
Calvin
Beauty
Elle
Beauty
Makena
Beauty
Bella
The Benefits of UGC for Beauty & Skincare Brands
Why beauty brands win with creator-made content.
Recruit, manage, and monitor beauty and skincare UGC creators from one operating system.
People trust beauty products more when they see them used by real people, not just in polished brand campaigns. UGC shows how a product looks, applies, and wears in everyday life, which makes purchase decisions feel more confident.
Trust Built on Real Results
People trust beauty products more when they see them used by real people, not just in polished brand campaigns. UGC shows how a product looks, applies, and wears in everyday life, which makes purchase decisions feel more confident.
Practical Product Education
Beauty products can be hard to evaluate from brand copy alone. UGC helps explain shades, textures, routines, and application in a way that feels clear, relatable, and easy to follow.
Reduce Purchase Risk
Beauty is personal, and buyers want to feel confident a product will work for their skin tone, skin type, or routine. Seeing real people use and recommend a product lowers uncertainty and makes it easier to buy.
Show real routines.
Creators make it easier to see where a product fits into morning, evening, or weekly routines, which helps buyers understand use and value more quickly.
Reach niche audiences.
Beauty and skincare brands can work with creators across skin concerns, tones, textures, and aesthetics to make content feel more targeted and relevant.
Power paid social.
High-performing beauty UGC can be reused across TikTok, Instagram, landing pages, and ads, giving brands more creative to test without a full production shoot.
Brands Love SideShift.
See why 3,000+ brands trust SideShift for creator-powered growth.
“Sideshift (and the team) are fantastic and real pros at UGC. They have a great talent network and comprehensive tool to allow someone of any experience level to launch a UGC campaign. The reporting tools are next level - we love having a single interface to see how everything is performing.”
Tyler Farley
Partnerships, Yik Yak
“The applicants have been super high quality! Unlike any platform I've used in the past.”
Luis Ocampo
Founding Team, Partiful
“We had no luck with traditional platforms to find high quality creator talent until we turned to SideShift. We filled all our hiring needs through the platform. SideShift is a cemented go-to for us whenever we need creators.”
Evan Dray
Co-Founder, Astra
“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio Lopez
Revenue Operations @ Replit
“SideShift was a huge help for us in the gen z hiring process. We were able to fill 100% of our creator hiring needs in just a few weeks through the platform. SideShift is a cemented go-to for us whenever we are in need of creators.”
Edward Tian
Founder, GPTZero
“SideShift has shown us how much of a multiplier authentic, organic short-form content can be. Their creator network helped unlock a new layer of growth that traditional paid channels never could. It's a playbook every high-growth company should have in their arsenal.”
Henrique Dubugras
Founding CEO @ Brex
The new standard for creator marketing
See why SideShift is the smarter choice for high-performing videos.
SideShiftDoing it yourselfHiring an agency
1M+ vetted creators apply to youPost the role and creators apply to you. You choose from people who raised their hand, instead of cold-DMing strangers who ghost.
Cold DMs, 80% ghosting
Small roster, limited options
Briefs, chat, scheduling — one placeBrief, message, and schedule every creator in one place, instead of juggling iMessage, Slack, and IG DMs.
iMessage + Slack + IG DMs
Weeks of back-and-forth
Performance dashboard, updated through the daySee views, engagement, and conversions per creator as they land, not in a monthly report you build by hand.
Spreadsheets
Monthly PDF (maybe)
One-click payouts, automated bonusesPay creators and trigger view-based bonuses from the dashboard. No manual Venmo runs, no chasing transfers.
Manual Venmo / bank transfers
Baked into the 5-figure retainer
Creators post from their accountsVideos go out from the creator's own account, so they read as real content, not an ad you placed.
You coordinate individually
Automated screening + scheduling, every applicant in 24 hrs.Screening and scheduling run automatically, so every applicant gets handled within a day without you in the loop.
Calendly + email + follow-ups
Agency handles it ($$$)
SideShift
Doing it yourself
Hiring an agency
1M+ vetted creators apply to youPost the role and creators apply to you. You choose from people who raised their hand, instead of cold-DMing strangers who ghost.
Cold DMs, 80% ghosting
Small roster, limited options
Briefs, chat, scheduling — one placeBrief, message, and schedule every creator in one place, instead of juggling iMessage, Slack, and IG DMs.
iMessage + Slack + IG DMs
Weeks of back-and-forth
Performance dashboard, updated through the daySee views, engagement, and conversions per creator as they land, not in a monthly report you build by hand.
Spreadsheets
Monthly PDF (maybe)
One-click payouts, automated bonusesPay creators and trigger view-based bonuses from the dashboard. No manual Venmo runs, no chasing transfers.
Manual Venmo / bank transfers
Baked into the 5-figure retainer
Creators post from their accountsVideos go out from the creator's own account, so they read as real content, not an ad you placed.
You coordinate individually
Automated screening + scheduling, every applicant in 24 hrs.Screening and scheduling run automatically, so every applicant gets handled within a day without you in the loop.
Calendly + email + follow-ups
Agency handles it ($$$)
Simple pricing that scales with your creator output
Choose a plan that fits your needs.
Most popular
Growth
$499/mo
Hire up to 15 Creators
Typical output: 500+ videos/mo
2 Job Listings · 100 Invites
1 Job Boost
Scale
$999/mo
Hire Unlimited Creators
Typical output: 1000+ videos/mo
3 Job Listings · Unlimited Invites
3 Job Boosts
Beauty UGC vs Traditional Beauty Marketing
Beauty UGC in 2026
Creator-made beauty content outperforms traditional marketing on authenticity, cost, speed, and content volume — giving beauty brands a scalable path to growth.
Content Ownership
UGCFull usage rights
TraditionalOften restricted
Cost
UGCScalable, output-based pricing
TraditionalHigh per-post fees
Authenticity
UGCNative, organic style
TraditionalOverly polished, sponsored feel
Volume
UGC250+ videos/month possible
Traditional1-2 posts per influencer
Performance
UGCperformance analytics
TraditionalLimited
Rights Usage
UGCUse across organic and paid advertising campaigns
TraditionalCostly usage rights for paid advertising
Beauty UGC Content
Traditional Beauty Marketing
Content Ownership
Full usage rights
Often restricted
Cost
Scalable, output-based pricing
High per-post fees
Authenticity
Native, organic style
Overly polished, sponsored feel
Volume
250+ videos/month possible
1-2 posts per influencer
Performance
performance analytics
Limited
Rights Usage
Use across organic and paid advertising campaigns
Costly usage rights for paid advertising
FAQs
Common questions about UGC for beauty and skincare brands on SideShift.
What kinds of beauty and skincare brands use SideShift?
Beauty, skincare, cosmetics, haircare, and personal care brands use SideShift to generate creator content for launches, social campaigns, and paid media.
What type of beauty content can creators make?
How do I find the right beauty creators?
Can beauty UGC be used for paid ads?
How quickly can I launch a beauty campaign?
How are creators paid?
Post a brief. Creators apply to you.
Free for 7 days. Cancel before your trial ends and pay nothing.
Prefer a walkthrough? Book a demo