Instagram creators

Find Instagram creators for your brand.

Build your creator team, manage briefs and track Instagram posts. Keep campaign work and creator payments in one place.

  • Creator discovery
  • Reels, Stories and feed briefs
  • Campaign performance
How it works · Example workflow
How does the product become familiar to new audiences?

Trusted by 3,000+ brands

  • Target
  • PopSockets
  • Replit
  • Cursor
  • Kalshi
  • Grammarly

Your Instagram creator program

Show the product through different perspectives.

Build a creator team around the ways your audience could use your product.

01 / 03

Find people who can put the product in context.

Search by niche, past work and performance. Review how a creator demonstrates products and whether their style fits the audience you want to reach.

  • Review profiles and content samples
  • Invite creators with relevant product fit
Creator discovery starts with the work you want to commission.

Why high-volume UGC

Show more ways your product fits into real life.

A single polished post cannot answer every buyer's question. Different creators and Reels give you more ways to demonstrate the product and discover what people respond to.

Vary the story

Test a routine, a demonstration and a customer question. Keep a consistent brand brief while allowing creators to bring their own style.

Campaign briefYour next Instagram brief
Audience
People who use your product
Creative angle
Product demo
Deliverable
A clear product story
Ready to create
Share with your creators

Make each format count

Brief content for the placement where it will appear. A Reel and a Story can serve different jobs, even when they share the same product.

Compare the contentWhat deserves another round?
Product demo
Everyday routine
Customer question

Illustrative comparison · not campaign results

Create your next briefBuild on your best-performing content

Follow the response

Compare reach and engagement alongside your campaign goal. Use Instagram and ad reporting to check whether attention turns into visits or purchases.

Platform stories

See what teams have built.

All customer stories
PopSocket x Target

#1in category

At Target, from dead last

Read the story
Picsart

185Mviews

$2.16 CPM over six months

Read the story
In their words
“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio LopezRevenue Operations, Replit

Results from individual SideShift campaigns. Scope and outcomes vary.

A few more details

FAQs

Common questions about Instagram influencer marketing and UGC on SideShift.

Compare plans

Your next campaign

Give your next Instagram campaign more angles.

Find relevant creators, set a focused brief and keep the work connected through review and payment.