01 / 03Find people who can put the product in context.
Search by niche, past work and performance. Review how a creator demonstrates products and whether their style fits the audience you want to reach.
- Review profiles and content samples
- Invite creators with relevant product fit
02 / 03Give each format a job to do.
Brief a Reel around a demonstration, a Story around a question or a feed post around a use case. Set the deliverables and review expectations before creators start producing.
- Define the formats in the campaign brief
- Share accurate product details and brand guidance
03 / 03Take what you learn into the next brief.
Compare reach and engagement alongside the campaign goal. Use Instagram and ad reporting to check visits or purchases when those are the outcomes you need.
- Compare creator posts over a consistent period
- Separate organic response from paid results