Starter
$199/mo
Hire up to 5 Creators
Typical output: 250+ videos/mo
1 Job Listing · 30 Invites
Trusted By Top Brands Worldwide:
The Numbers That Power SideShift
700,000+ Creators
Already onboarded
1,000+ Brands
Actively hiring
5B+ Views
Delivered last 90 days
$100M+ Paid Out
To creators seamlessly
One Platform for All Your UGC Campaigns
Source Creators.
Reach thousands of creators instantly.
Track Performance.
See content, views, engagement, and conversions in real time.
Automate Payments.
Handle payouts and invoices without manual work.
Manage Creators.
Organize your roster and run campaigns seamlessly.
How SideShift Works for Brands
AI & Tech Creator Content
Authentic UGC from creators driving growth in AI & tech
AI & Tech
Ayo
AI & Tech
Mackenzie
AI & Tech
Paige
AI & Tech
Matt
AI & Tech
Maxine
AI & Tech
Colin5.0United States
AI & Tech
Ayo
AI & Tech
Mackenzie
AI & Tech
Paige
AI & Tech
Matt
AI & Tech
Maxine
The Benefits of UGC for AI & Tech Brands
Why AI & tech brands win with creator-made content.
Recruit, manage, and monitor AI and tech Influencers & creators from one operating system.
Real creator demos show how the product works in practice, which makes it easier for buyers to start a trial or book a demo.
Demos Drive Signups
Real creator demos show how the product works in practice, which makes it easier for buyers to start a trial or book a demo.
Shorten the Learning Curve
UGC helps prospects understand workflows, use cases, and time-to-value faster than feature-heavy brand messaging.
Build Product Credibility
When creators and operators use your product in real setups, it signals that the tool is proven, useful, and worth adopting.
Show Real Workflows
Creator content helps buyers see how the product fits into existing stacks, teams, and daily work instead of imagining it from feature lists alone.
Fuel Paid Acquisition
Tech brands can turn creator demos, reactions, and use-case videos into paid assets that support demand generation and conversion.
Create Category Demand
UGC can make new products and emerging categories easier to understand by turning abstract software concepts into concrete, relatable examples.
Brands Love SideShift.
See why 1,000+ brands trust SideShift for creator-powered growth.
“SideShift was a huge help for us in the gen z hiring process. We were able to fill 100% of our creator hiring needs in just a few weeks through the platform. SideShift is a cemented go-to for us whenever we are in need of creators.”
Edward Tian
Founder, GPTZero
“The applicants have been super high quality! Unlike any platform I've used in the past.”
Luis Ocampo
Founding Team, Partiful
“We had no luck with traditional platforms to find high quality creator talent until we turned to SideShift. We filled all our hiring needs through the platform. SideShift is a cemented go-to for us whenever we need creators.”
Evan Dray
Co-Founder, Astra
“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio Lopez
Revenue Operations @ Replit
“SideShift is geared toward Gen Z and cuts through fluff on sites like LinkedIn and Handshake. I've seen better response rates, and with strong filtering, SideShift delivers the best candidates of any job board I've used. Recommend to any consumer startup focused on growth.”
Jeremy Gross
Head of US Growth, Amo
“SideShift has shown us how much of a multiplier authentic, organic short-form content can be. Their creator network helped unlock a new layer of growth that traditional paid channels never could. It's a playbook every high-growth company should have in their arsenal.”
Henrique Dubugras
Founding CEO @ Brex
The new standard for creator marketing
See why SideShift is the smarter choice for high-performing videos.
SideShiftDoing it yourselfHiring an agency
700K+ vetted creators apply to you
Cold DMs, 80% ghosting
Small roster, limited options
Briefs, chat, scheduling — one place
iMessage + Slack + IG DMs
Weeks of back-and-forth
Real-time performance dashboard
Spreadsheets
Monthly PDF (maybe)
One-click payouts, automated bonuses
Manual Venmo / bank transfers
Baked into the 5-figure retainer
Creators post from their accounts
You coordinate individually
Interview automation + notifications
Calendly + email + follow-ups
Agency handles it ($$$)
700K+ vetted creators apply to you
Briefs, chat, scheduling — one place
Real-time performance dashboard
One-click payouts, automated bonuses
Creators post from their accounts
Interview automation + notifications
Doing it yourself
Cold DMs, 80% ghosting
iMessage + Slack + IG DMs
Spreadsheets
Manual Venmo / bank transfers
You coordinate individually
Calendly + email + follow-ups
Hiring an agency
Small roster, limited options
Weeks of back-and-forth
Monthly PDF (maybe)
Baked into the 5-figure retainer
Agency handles it ($$$)
Tech & SaaS UGC pricing that scales with your growth
Choose a plan that fits your product marketing and creator needs.
Most popular
Growth
$299/mo
Hire up to 15 Creators
Typical output: 500+ videos/mo
2 Job Listings · 100 Invites
1 Job Boost
Scale
$999/mo
Hire Unlimited Creators
Typical output: 1000+ videos/mo
3 Job Listings · Unlimited Invites
3 Job Boosts
Tech UGC vs Traditional Marketing
Tech & SaaS UGC in 2026
High-volume tech UGC outperforms traditional influencer and agency campaigns on cost, speed, authenticity, and content rights—giving SaaS brands full control at scale.
Content Ownership
UGCFull usage rights
TraditionalOften restricted
Cost
UGCScalable, output-based pricing
TraditionalHigh per-post fees
Authenticity
UGCNative, organic style
TraditionalOverly polished, sponsored feel
Volume
UGC250+ videos/month possible
Traditional1-2 posts per influencer
Performance
UGCReal-time analytics
TraditionalLimited
Rights Usage
UGCUse across organic and paid advertising campaigns
TraditionalCostly usage rights for paid advertising
High Volume Tech UGC
Traditional Tech Influencer Marketing
Content Ownership
Full usage rights
Often restricted
Cost
Scalable, output-based pricing
High per-post fees
Authenticity
Native, organic style
Overly polished, sponsored feel
Volume
250+ videos/month possible
1-2 posts per influencer
Performance
Real-time analytics
Limited
Rights Usage
Use across organic and paid advertising campaigns
Costly usage rights for paid advertising
FAQs
Common questions about tech and SaaS UGC creator marketing on SideShift.
What kinds of AI and tech brands use SideShift?
Software, AI, apps, developer tools, and tech platforms use SideShift to turn product education into creator-led content that drives signups and awareness.
What type of tech content can creators make?
How do I find the right tech creators?
Can AI and tech UGC be used for paid ads?
How quickly can I launch an AI and tech campaign?
How are creators paid?