UGC for AI & Tech

Show your product through creators.

Find creators who can explain your app, demo a feature or share a use case. Track the content and keep the work organized.

  • Demo a real user task
  • Find creators who can explain it
  • Review attention alongside activation
How it works · Example workflow
How does one brief turn into the next useful idea?

Trusted by 3,000+ brands

  • Target
  • PopSockets
  • Replit
  • Cursor
  • Kalshi
  • Grammarly

From feature to useful demo

Show the moment your product makes sense.

Give creators a job to complete, not a list of features to read.

01 / 03

Brief a problem the product can solve.

Pick one workflow, give creators access and explain the expected outcome. Include the screens, product language and call to action that matter for the demonstration.

  • A real user task
  • Product access and demo context
  • An accurate next step
Campaign briefShow the useful moment
Audience
People who use your product
Creative angle
The problem
Deliverable
A clear product story
Ready to create
Share with your creators
Choose the user task

Why high-volume UGC

Show the problem your product solves, from more angles.

A feature list is not always enough to make software click. Creators can demonstrate different workflows and explain the value in the language of the people who use it.

Start with a real task

Brief a specific problem and the workflow that solves it. Different roles and use cases give you more meaningful variations than repeating a feature tour.

Keep demos accurate

Provide access, current product information and clear boundaries. Review the demonstration so the promise matches what a new user will experience.

Look beyond the view

Use your site and product analytics to review visits, signups and activation. Make more of the explanations that attract people who can use the product.

Platform stories

See what teams have built.

All customer stories
GPTZero

$0.13CPM

421M views, 1M+ new users

Read the story
Astra

25K+downloads

From one video, 5M+ views

Read the story
Picsart

185Mviews

$2.16 CPM over six months

Read the story
In their words
“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio LopezRevenue Operations, Replit

Results from individual SideShift campaigns. Scope and outcomes vary.

A few more details

FAQs

Common questions about tech and SaaS UGC creator marketing on SideShift.

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Your next campaign

Give your next feature a clear demonstration.

Choose a task worth showing and find creators who can make the product click.