UGC for Travel & Lifestyle

Show your destination through creators.

Find creators for stays, local guides and travel stories. Keep the brief, posting schedule and campaign results together.

  • Brief the guest experience
  • Coordinate creators and dates
  • Review interest alongside bookings
How it works · Example workflow
How does the product become familiar to new audiences?

Trusted by 3,000+ brands

  • Target
  • PopSockets
  • Replit
  • Cursor
  • Kalshi
  • Grammarly

From itinerary to travel story

Show what a visit actually feels like.

Build the brief around the questions a future guest brings to the trip.

01 / 03

Make the itinerary part of the brief.

Choose a stay, destination or local experience. Set the dates, access details, deliverables and practical information the creator should show accurately.

  • Dates and access arrangements
  • Guest questions to answer
  • Deliverables and posting schedule
Campaign briefBring the experience closer
Audience
People who use your product
Creative angle
A day here
Deliverable
A clear product story
Ready to create
Share with your creators
Plan the experience

Why high-volume UGC

Help more travelers picture themselves there.

A family trip, a weekend away and a work stay come with different questions. Creators can show the details each audience wants to see before booking.

Show different kinds of stays

Brief specific guest needs, local experiences and everyday details. Choose creators whose perspective adds something beyond another room tour.

Keep the experience accurate

Set expectations around what is included and what the creator can show. Review practical details so the content matches the stay you offer.

Follow interest toward booking

Compare the response to each story with site visits and booking activity in your own reporting. Use that learning to plan the next season's content.

Platform stories

See what teams have built.

All customer stories
PopSocket x Target

#1in category

At Target, from dead last

Read the story
Astra

25K+downloads

From one video, 5M+ views

Read the story
Picsart

185Mviews

$2.16 CPM over six months

Read the story
In their words
“The applicants have been super high quality! Unlike any platform I've used in the past.”
Luis OcampoFounding Team, Partiful

Results from individual SideShift campaigns. Scope and outcomes vary.

A few more details

FAQs

Common questions about travel & hospitality influencer marketing and UGC on SideShift.

Compare plans

Your next campaign

Give future guests a closer look.

Pick the experience you want to show and build a creator brief around the visit.