SideShift builds the starting team
We recruit and brief a campaign operator from our network, help shape the strategy and stay involved as the campaign runs.
A campaign operator handles the daily work. SideShift recruits and briefs them, helps shape the strategy and stays involved. Your team sets the goals and approves the budget and creative direction.
Your account. Your budget. Your approvals.
The work stays in your workspace

From everyday favorites to the tools you work with.
Brands using the SideShift platform
An operator runs the campaign. SideShift helps guide it. Your team brings the product knowledge and makes the key decisions.
Creators, content and campaign activity

Your part
You can see the creators, content and campaign results in your own dashboard.
We recruit and brief a campaign operator from our network, help shape the strategy and stay involved as the campaign runs.
Source creators, write briefs, review submissions and keep feedback, contracts and payments moving inside your account.
Compare creators, audiences and formats. Refresh the briefs, replace weak fits and identify creative for your paid team to test.
Real stories from brands using the SideShift platform. Each campaign has its own scope and results.
#1in category
At Target, from dead last
View the results25K+downloads
From one video, 5M+ views
Read the case study$0.13CPM
421M views, 1M+ new users
Read the case studyYour creator roster, briefs, contracts, payment history and content stay visible in your workspace. Content usage rights are set in your creator agreements. Creators keep their social accounts unless a different arrangement is agreed.
The first goal is useful evidence. Strong organic attention is a signal to test, not proof that a video will convert as an ad.
Before you commit
Choose the audience, business goal and success metric. Agree on creator output, costs, approval rules and when to review the results.
Setup and first content cycle
We recruit and brief the operator. They onboard creators, prepare accounts and run the first briefs. Setup and delivery dates are agreed in your plan.
Review before the next commitment
Review spend, delivery, audience fit and the goal you set. Keep the strongest creators, change weak formats and decide which creative deserves a paid test.
SideShift helps assemble the team and oversee execution. Your operator runs the daily work; your team stays involved in the decisions.
| Responsibility | In-houseYour team builds and runs the program. | SideShift ManagedAn operator, with SideShift behind them. |
|---|---|---|
| Team | Recruit and onboard an internal lead | SideShift recruits and briefs a campaign operator |
| Workspace | Bring your roster and files together | Your operator works in your SideShift account |
| Your week | Manage the day-to-day creator work | Product feedback, approvals and a regular review |
| Creators | Coordinate each creator yourself | Your operator handles daily creator coordination |
| Reporting | Gather and review performance data | Campaign visibility and a review of what to test next |
Plan around $20,000 a month to start. We scope the team and creative output around your goal, then make the costs clear.
Starting monthly test budget
$20,000/ month
Starting test budget. Creator production and campaign management; software, bonuses and paid media itemized in your proposal.
Plan your launch testWhat comes together
Agree on the total commitment, payment schedule, output and test window before starting. Review the evidence before deciding what to fund next.
Example launch scope
For example: 10 creators producing 300 original videos, with up to 1,200 posts when each video is shared across four channels.
An example scope, confirmed in your proposal. Posts include reused videos across channels; they are not 1,200 different videos. Staffing, setup and delivery timing are agreed separately.
The same platform, self-serve. 7 days free, $0 today, cancel anytime.
$299 / month
$499 / month
$999 / month
What you need to know about the budget, your role and how the program runs.
Bring your audience, goal and starting budget. We’ll work through the team, creative output and responsibilities your test needs.
Clear scope. Clear budget. A next step you can judge.
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Results and case studies reflect the outcomes of our best clients. They serve as examples, not guarantees. Individual results vary.