UGC for CPG & Ecomm

Thousands of ecommerce creators—one simple platform.

Recruit UGC creators, manage campaigns, track results, and pay them automatically — from one operating system.

Trusted By Top Brands Worldwide:

The Numbers That Power SideShift

700,000+ Creators

Already onboarded

1,000+ Brands

Actively hiring

5B+ Views

Delivered last 90 days

$100M+ Paid Out

To creators seamlessly

One Platform for All Your UGC Campaigns

Source Creators.

Reach thousands of creators instantly.

Track Performance.

See content, views, engagement, and conversions in real time.

Automate Payments.

Handle payouts and invoices without manual work.

Manage Creators.

Organize your roster and run campaigns seamlessly.

How SideShift Works for Brands

CPG & Ecom Creator Content

Authentic UGC from creators driving CPG & ecommerce sales

CPG & Ecom

Meg

CPG & Ecom

Marissa

CPG & Ecom

Trinity

CPG & Ecom

Sara

CPG & Ecom

Austin

CPG & Ecom

Jess4.5United Kingdom

CPG & Ecom

Alina

CPG & Ecom

Meg

CPG & Ecom

Marissa

CPG & Ecom

Trinity

CPG & Ecom

Sara

The Benefits of UGC for CPG & Ecomm Brands

Why e-commerce brands win with creator-made content.

Recruit, manage, and monitor CPG and ecommerce UGC creators all from one operating system.

Creator content helps products feel more believable, useful, and desirable in-feed, which can improve click-through and purchase intent.

Drive More Conversions

Creator content helps products feel more believable, useful, and desirable in-feed, which can improve click-through and purchase intent.

Show Products in Context

UGC makes it easier for shoppers to picture how a product fits into their routine, home, or lifestyle before they buy.

Increase Creative Volume

CPG and ecommerce brands need more than one polished asset, and creator content helps generate the volume needed for testing and iteration.

Reduce Purchase Friction

Real demos, reviews, and testimonials answer buyer questions faster than static product pages or polished brand creative alone.

Support Repeat Purchase

When creators feature products in recurring routines, hauls, and day-to-day content, brands stay top of mind for replenishment and reorders.

Power Performance Marketing

High-performing UGC can be reused across paid social, landing pages, email, and ecommerce storefronts to make every asset work harder.

Brands Love SideShift.

See why 1,000+ brands trust SideShift for creator-powered growth.

“SideShift was a huge help for us in the gen z hiring process. We were able to fill 100% of our creator hiring needs in just a few weeks through the platform. SideShift is a cemented go-to for us whenever we are in need of creators.”

Edward Tian

Founder, GPTZero

“The applicants have been super high quality! Unlike any platform I've used in the past.”

Luis Ocampo

Founding Team, Partiful

“We had no luck with traditional platforms to find high quality creator talent until we turned to SideShift. We filled all our hiring needs through the platform. SideShift is a cemented go-to for us whenever we need creators.”

Evan Dray

Co-Founder, Astra

“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”

Horacio Lopez

Revenue Operations @ Replit

“SideShift is geared toward Gen Z and cuts through fluff on sites like LinkedIn and Handshake. I've seen better response rates, and with strong filtering, SideShift delivers the best candidates of any job board I've used. Recommend to any consumer startup focused on growth.”

Jeremy Gross

Head of US Growth, Amo

“SideShift has shown us how much of a multiplier authentic, organic short-form content can be. Their creator network helped unlock a new layer of growth that traditional paid channels never could. It's a playbook every high-growth company should have in their arsenal.”

Henrique Dubugras

Founding CEO @ Brex

The new standard for creator marketing

See why SideShift is the smarter choice for high-performing videos.

SideShiftDoing it yourselfHiring an agency

700K+ vetted creators apply to you

Cold DMs, 80% ghosting

Small roster, limited options

Briefs, chat, scheduling — one place

iMessage + Slack + IG DMs

Weeks of back-and-forth

Real-time performance dashboard

Spreadsheets

Monthly PDF (maybe)

One-click payouts, automated bonuses

Manual Venmo / bank transfers

Baked into the 5-figure retainer

Creators post from their accounts

You coordinate individually

Interview automation + notifications

Calendly + email + follow-ups

Agency handles it ($$$)

700K+ vetted creators apply to you

Briefs, chat, scheduling — one place

Real-time performance dashboard

One-click payouts, automated bonuses

Creators post from their accounts

Interview automation + notifications

SideShift

Doing it yourself

Cold DMs, 80% ghosting

iMessage + Slack + IG DMs

Spreadsheets

Manual Venmo / bank transfers

You coordinate individually

Calendly + email + follow-ups

Hiring an agency

Small roster, limited options

Weeks of back-and-forth

Monthly PDF (maybe)

Baked into the 5-figure retainer

Agency handles it ($$$)

E-commerce UGC pricing that scales with your content

Choose a plan that fits your e-commerce creator needs.

Starter

$199/mo

Hire up to 5 Creators

Typical output: 250+ videos/mo

1 Job Listing · 30 Invites

Growth

$299/mo

Hire up to 15 Creators

Typical output: 500+ videos/mo

2 Job Listings · 100 Invites

1 Job Boost

Scale

$999/mo

Hire Unlimited Creators

Typical output: 1000+ videos/mo

3 Job Listings · Unlimited Invites

3 Job Boosts

See full pricing →

E-Commerce UGC vs Traditional Influencer Marketing

E-Commerce UGC in 2026

High-volume UGC outperforms traditional influencer campaigns on cost, speed, authenticity, and content rights — giving e-commerce brands full control at scale.

Content Ownership

UGCFull usage rights

TraditionalOften restricted

Cost

UGCScalable, output-based pricing

TraditionalHigh per-post fees

Authenticity

UGCNative, organic style

TraditionalOverly polished, sponsored feel

Volume

UGC250+ videos/month possible

Traditional1-2 posts per influencer

Performance

UGCReal-time analytics

TraditionalLimited

Rights Usage

UGCUse across organic and paid advertising campaigns

TraditionalCostly usage rights for paid advertising

High Volume E-Commerce UGC

Traditional E-Commerce Influencer Marketing

Content Ownership

Full usage rights

Often restricted

Cost

Scalable, output-based pricing

High per-post fees

Authenticity

Native, organic style

Overly polished, sponsored feel

Volume

250+ videos/month possible

1-2 posts per influencer

Performance

Real-time analytics

Limited

Rights Usage

Use across organic and paid advertising campaigns

Costly usage rights for paid advertising

FAQs

Common questions about e-commerce influencer marketing and UGC on SideShift.

What kinds of CPG and ecommerce brands use SideShift?

DTC brands, consumer products, ecommerce companies, subscription brands, and product-led growth teams use SideShift to create content that supports reach and conversion.