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Creator marketing for ecommerce

Find creator content that brings more customers.

Give creators your product and room for fresh ideas. Test different hooks, angles and faces on organic, then use paid results to grow the ads that sell.

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  • More hooks, angles and faces
  • Room for creators to be themselves
  • Keep improving what sells
How it works · Example workflow
How does a creator post become an ad test?

Trusted by 3,000+ brands

  • Target
  • PopSockets
  • Replit
  • Cursor
  • Kalshi
  • Grammarly

From your product to your next winning ad

One product. More reasons to buy.

Let creators show why your product matters in their own way. Learn from organic posts, test the strongest ideas in ads and build on what brings sales.

01 / 03

Give creators direction and freedom.

Share the product, audience and key facts. Set clear boundaries and usage rights, then let creators choose the hook and story that feels natural to them.

  • Product facts and customer questions
  • Clear boundaries and usage rights
  • Freedom to try different stories
Campaign briefAnswer a buying question
Audience
People who use your product
Creative angle
How it works
Deliverable
A clear product story
Ready to create
Share with your creators
Set the goal
Product stories

Show your product in more ways.

Explore creator content across products and apps. Brief the details buyers need, then test another angle.

CPG · TikTok
CPG · TikTok
Health · Instagram
Health · Instagram
Tech · TikTok
Explore creators

Why high-volume UGC

Give shoppers more reasons to feel ready to buy.

Different creators bring different reasons to buy your product. Give them room to try fresh hooks and stories, then build on the ideas that lead to sales.

Give creators room to create

Share your product facts and customer questions. Let creators find their own hook, demo and story.

Find promising ideas on organic

Compare which posts people watch, share and respond to. Use that feedback to choose your next ad tests.

Grow the ads that sell

Measure sales and ad returns. Put more behind the ads that work and ask creators for fresh versions of your best ideas.

Platform stories

See what teams have built.

All customer stories
PopSocket x Target

#1in category

At Target, from dead last

Read the story
Hard Jewelry

$3.55CPM

153 creators, 5,920 videos

Read the story
PagePilot

$2.04CPM

46,286 videos in six months

Read the story
In their words
“The applicants have been super high quality! Unlike any platform I've used in the past.”
Luis OcampoFounding Team, Partiful

Results from individual SideShift campaigns. Scope and outcomes vary.

A few more details

FAQs

Common questions about e-commerce influencer marketing and UGC on SideShift.

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Keep exploring

E-Commerce Marketing Resources

E-Commerce Marketing

Best Ecommerce Influencer Marketing Platform

How top e-commerce brands are using creator content to reduce return rates, increase conversions, and scale their content library.

Conversion Optimization

How to Scale UGC Campaigns Across TikTok, Reels & Shorts

A data-backed look at how product reviews, unboxings, and haul videos move shoppers from discovery to checkout.

Creator Management

How to Hire the Right Content Creator for Your Marketing Campaign

Everything you need to know about finding, briefing, and managing UGC creators who drive real sales for e-commerce brands.

Your next campaign

Find more ways to turn views into customers.

Give creators room to surprise you. Test their ideas, learn what sells and build your next campaign around it.

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