YouTube creators

Find YouTube creators for your brand.

Build your creator team, manage briefs and track YouTube posts. Keep campaign work and creator payments in one place.

  • Relevant creator channels
  • Shorts and longer-video briefs
  • Connected campaign work
How it works · Example workflow
How does the product become familiar to new audiences?

Trusted by 3,000+ brands

  • Target
  • PopSockets
  • Replit
  • Cursor
  • Kalshi
  • Grammarly

Your YouTube creator program

Make room for the explanation your product needs.

Match the creator and format to the question you want the viewer to understand.

01 / 03

Choose someone who can explain the product.

Review channels, content samples and past performance. Look for a creator whose subject knowledge and audience make sense for the demonstration you have in mind.

  • Search by niche and audience fit
  • Review examples of the creator’s work
Choose creators around the explanation you want to commission.

Why high-volume UGC

Build a library that answers more customer questions.

Some people need a quick demonstration. Others want a closer explanation. A regular creator program lets you cover more questions across Shorts and longer videos.

Campaign briefYour next YouTube explanation
Audience
People who use your product
Creative angle
Quick answer
Deliverable
A clear product story
Ready to create
Share with your creators

Match the depth to the question

Use short content for a focused idea and longer videos when the product needs context. Brief the format around what the viewer needs to understand.

Keep demonstrations accurate

Share product details and review the work. Different voices should give you different explanations, with the same standard for accuracy.

Compare the contentWhat deserves another round?
Quick answer
Product demo
Closer look

Illustrative comparison · not campaign results

Create your next briefBuild on your best-performing content

Measure beyond the upload

Use YouTube Analytics to review retention and traffic. Compare results with the goal of each video before deciding what to make next.

Platform stories

See what teams have built.

All customer stories
GPTZero

$0.13CPM

421M views, 1M+ new users

Read the story
Picsart

185Mviews

$2.16 CPM over six months

Read the story
In their words
“The applicants have been super high quality! Unlike any platform I've used in the past.”
Luis OcampoFounding Team, Partiful

Results from individual SideShift campaigns. Scope and outcomes vary.

A few more details

FAQs

Common questions about YouTube influencer marketing and UGC on SideShift.

Compare plans

Your next campaign

Answer the next question with the right creator.

Find a relevant voice and build a brief around what your audience needs to understand.