71.4B
Content
Real creators, real content.
What SideShift creators ship for brands every week.
Turn organic creator marketing into your most profitable growth channel.
Get more creator content without cold outreach or manual spreadsheets. Find what performs, double down on your best creators, and turn winning posts into paid ads.
Find the right plan for your team.
Trusted by 3,000+ brands
Creator marketing, at scale.
Platform-wide totals across brands and creators on SideShift.
$10M+
Paid to creators in the last 30 days
2.7M
Creator posts tracked in the last 90 days
Get started
Compare plans for your creator program.
How it works
Run your entire creator program in one place.
01Launch campaigns
Start with your website.
Paste your site and we’ll draft your ideal customer profile, campaign goals and pay structure.
Brief written from your siteComplete02Source creators
Get hundreds of creator applications overnight.
Choose creators with different styles. Set the goal and key facts, then give them room to make the content their own.
284 applied in 48 hours
03Track results
See what performs on organic.
Test different hooks, angles and faces. See what people watch and share, then choose which ideas to test as ads.
Example campaignViews12.4MCreator spend$40.5KCPM$3.27
Customer stories
Loved by 3,000+ brands.
From lower CPMs to more downloads. Hear from the teams behind the results.
#1in category
PopSocket x Target
At Target, from dead last
Explore case studies
“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio LopezRevenue Operations, Replit
185Mviews
Picsart
$2.16 CPM over six months
Read the case study
“The applicants have been super high quality! Unlike any platform I've used in the past.”
Luis OcampoFounding Team, Partiful
25K+downloads
Astra
From one video, 5M+ views
Read the case study“We had no luck with traditional platforms to find high quality creator talent until we turned to SideShift. We filled all our hiring needs through the platform. SideShift is a cemented go-to for us whenever we need creators.”
Evan DrayCo-Founder, Astra
$0.13CPM
GPTZero
421M views, 1M+ new users
Read the case study“SideShift was a huge help for us in the Gen Z hiring process. We were able to fill 100% of our creator hiring needs in just a few weeks through the platform. SideShift is a cemented go-to for us whenever we are in need of creators.”
Edward TianFounder, GPTZero
Top 10App Store
Yik Yak
$1.1 CPM in one month
Read the case study
“Sideshift (and the team) are fantastic and real pros at UGC. They have a great talent network and comprehensive tool to allow someone of any experience level to launch a UGC campaign. The reporting tools are next level - we love having a single interface to see how everything is performing.”
Tyler FarleyPartnerships, Yik Yak
Campaign goals
What’s your campaign goal?
Build an organic content program, get fresh ad creative, or reach new audiences.
Your test plan
- Test more hooks and formats
- Find what people watch and share
- Give strong ideas another round
Example campaignExample
- Original videos
- 140
- Creators
- 45
- Formats to test
- 3
Example only. You choose the budget.
Creative mix
App demos62
Daily routines44
Challenges34
Plans for brands
A plan for every stage of growth
Your subscription covers the software. Set your creator budget separately.
Starter
Run organic and paid creator campaigns.
$210
/ month
$2,520 billed yearlySave $1,068 per year
- 15 creators live at once
- Creators apply to your campaigns
- Track CPM and engagement per creator
- Run organic winners as paid ads
- Track ROAS and revenue per creator
- Creator contracts and usage rights
- Automated payouts and 1099s
- 1 job listing · 200 creator invites
- AI tools included
- MCP access
- Live support
- Free UGC Academy course
Recommended creator spend: $2,000–$5,000/month
Most popularGet started
Growth
Work with more creators and test more content.
$349
/ month
$4,188 billed yearlySave $1,800 per year
Everything in Starter, plus:
- 50 creators live at once
- 2,000 tracked videos a month
- 2 job listings · 1,000 creator invites
- 1 job boost
- 5 team seats
- AI tools included
- MCP access
- Live support + weekly training
Recommended creator spend: $5,000–$10,000/month
Scale
Run your creator program at a larger volume.
$699
/ month
$8,388 billed yearlySave $3,600 per year
Everything in Growth, plus:
- Unlimited creators live at once
- Unlimited tracked videos
- 3 job listings · Unlimited creator invites
- 3 job boosts
- Unlimited team seats
- AI tools included
- MCP access
- Priority support + weekly training
Recommended creator spend: $10,000+/month
Your budget. Your approval. Creator funds stay in your wallet until you approve the work.
Every plan includes organic and paid campaign tools, AI tools, MCP access, the free UGC Academy course and a free boost. Growth and Scale add volume and weekly training. Scale includes priority support.
Planning your first campaign? See what your creator budget could cover.
From the people running it
Hear why teams choose SideShift:
Hear from the teams behind the campaigns.
Get started“We wouldn't have been able to scale our agency this far in such a short time without SideShift”
Thienvu Vo
Co-Founder · VO Creations
“SideShift team is always super responsive, super on top of things”
Emran
Co-Founder · Studley
“I've used other tracking platforms, but it's always a four to five day wait to hear back. You literally text these guys in Slack and they'll hop on a call that day.”
Bryce
Founder · Dawn Media
“Having an all-in-one hub like SideShift is really invaluable when you're working in UGC”
Avi
Head of UGC Program · Vert Ventures
“I don't really know how I ran my business before finding SideShift”
Zoe Wu
Founder · Content Farm
“They've completely changed how much operational load we can handle”
Andrew
Co-Founder · Social Launchpad
“Anything that we want, SideShift builds it”
Jett
Chief Operating Officer · DTC House
Your next campaign
Build your creator program.
Choose a plan for your team, then set up your campaign and find your creators.
Choose your plan
Find the right fit for your team.
Compare creator capacity and tools, then choose your plan and billing option.
Plan your campaign
Set your campaign in motion.
Write your brief, set your creator budget and post your campaign.
Find your creators
Build your creator team.
Review applications and choose who you want to work with. Agree on the brief before they start.
Keep improving
Learn what works. Build on it.
Review your results, rehire your best creators and plan your next campaign.
Get started
Software subscription and creator payments are separate.
FAQ
Your questions, answered.
Start at $210/month with annual billing, or $299 month to month. Your creator budget stays in your SideShift wallet until you approve the work.
Launch your next UGC campaign today.
Post a brief. The median job collects 284 applications in its first 48 hours.
Compare plans and choose what fits your team.