SideShift

Launch your next UGC campaign in 10 minutes.

Paste your website below. We read it, match creators from a 1M+ pool, and write the briefs. Vetted creators apply to you, often the same day, and you approve every one before a dollar moves.

7 days free trial$0 todayCancel anytime

Loved by 3,000+ brands

The applicants have been super high quality! Unlike any platform I've used in the past.

Luis Ocampo

Founding Team, Partiful

See exactly what you're paying for

The three screens you'll actually live in. No sales call to see them.

They come to you. Vetted creators apply to your campaign, you approve the ones you want in a click.

A note from the team

We built the tool we couldn't buy.

We started running UGC the way everyone does: DMs, spreadsheets, Venmo, and a folder of contracts nobody read. It worked until it didn't, usually at the exact moment a campaign started working.

So we built SideShift for three reasons: creators should apply to you instead of you chasing them, you should see which creator is actually making you money, and paying twenty people should not take a weekend.

Since then, $100M+ has been paid out to creators through the platform, and 1M+ creators are on the other side of it. We build it in public, and the roadmap is whatever brands hit a wall on this week.

Trusted By Top Brands Worldwide:

BrexMicrosoftCursorReplitKalshiParamount+Yik YakVoodooGrammarlyPicsartThe Team
BrexMicrosoftCursorReplitKalshiParamount+Yik YakVoodooGrammarlyPicsartThe Team
Trusted by 3,000+ brands

Hear why teams choose SideShift

From hiring creators to tracking performance to paying them out — all in one place.

AndrewSocial Launchpad
JettDTC House
Thienvu VoVO Creations
EmranStudley
BryceDawn Media
Head of UGC Program · Vert Ventures

Having an all-in-one hub like SideShift is really invaluable when you're working in UGC

A
Avi
Zoe WuContent Farm
AndrewSocial Launchpad
JettDTC House
Thienvu VoVO Creations
EmranStudley

How SideShift Works for Brands

One Platform for All Your UGC Campaigns

Source Creators.

 No more cold DMs. Post once and creators from a 1M+ pool apply to you.

Stop Tracking In Sheets.

 Every creator's views, engagement and cost in one place, not a spreadsheet somebody has to update.

Payouts Without The Weekend.

 Pay twenty creators in one pass. Contracts, invoices and 1099s handled, so nobody has to own payouts as a job.

Fifteen Steps Down To Three.

 Briefs, chat, approvals and payment in one thread per creator, instead of Slack plus email plus IG DMs.

The new standard for creator marketing

See why SideShift is the smarter choice for high-performing videos.

SideShiftDoing it yourselfHiring an agency
1M+ vetted creators apply to youPost the role and creators apply to you. You choose from people who raised their hand, instead of cold-DMing strangers who ghost.
Cold DMs, 80% ghosting
Small roster, limited options
Briefs, chat, scheduling — one placeBrief, message, and schedule every creator in one place, instead of juggling iMessage, Slack, and IG DMs.
iMessage + Slack + IG DMs
Weeks of back-and-forth
Performance dashboard, updated through the daySee views, engagement, and conversions per creator as they land, not in a monthly report you build by hand.
Spreadsheets
Monthly PDF (maybe)
One-click payouts, automated bonusesPay creators and trigger view-based bonuses from the dashboard. No manual Venmo runs, no chasing transfers.
Manual Venmo / bank transfers
Baked into the 5-figure retainer
Creators post from their accountsVideos go out from the creator's own account, so they read as real content, not an ad you placed.
You coordinate individually
Automated screening + scheduling, every applicant in 24 hrs.Screening and scheduling run automatically, so every applicant gets handled within a day without you in the loop.
Calendly + email + follow-ups
Agency handles it ($$$)

Browse creators by platform:

Browse by industry:

Creator marketing starts with proven talent

Health & Wellness
Calvin
Health & Wellness
Elle
Health & Wellness
Makena
Health & Wellness
Bella
Health & Wellness
Abby
Health & Wellness
Shelly5.0United States
Shelly
Health & Wellness
Noah
Health & Wellness
Calvin
Health & Wellness
Elle
Health & Wellness
Makena
Health & Wellness
Bella

Brands Love SideShift.

See why 3,000+ brands trust SideShift for creator-powered growth.

Sideshift (and the team) are fantastic and real pros at UGC. They have a great talent network and comprehensive tool to allow someone of any experience level to launch a UGC campaign. The reporting tools are next level - we love having a single interface to see how everything is performing.

Tyler Farley

Partnerships, Yik Yak

Company

The applicants have been super high quality! Unlike any platform I've used in the past.

Luis Ocampo

Luis Ocampo

Founding Team, Partiful

Company

We had no luck with traditional platforms to find high quality creator talent until we turned to SideShift. We filled all our hiring needs through the platform. SideShift is a cemented go-to for us whenever we need creators.

Evan Dray

Evan Dray

Co-Founder, Astra

Company

Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.

Horacio Lopez

Horacio Lopez

Revenue Operations @ Replit

Company

SideShift was a huge help for us in the gen z hiring process. We were able to fill 100% of our creator hiring needs in just a few weeks through the platform. SideShift is a cemented go-to for us whenever we are in need of creators.

Edward Tian

Edward Tian

Founder, GPTZero

Company

SideShift has shown us how much of a multiplier authentic, organic short-form content can be. Their creator network helped unlock a new layer of growth that traditional paid channels never could. It's a playbook every high-growth company should have in their arsenal.

Henrique Dubugras

Henrique Dubugras

Founding CEO @ Brex

Company

Post a brief. Creators apply to you.

Free for 7 days. Cancel before your trial ends and pay nothing.

Prefer a walkthrough? Book a demo

Have Questions? We Have Answers

Does SideShift cost money?

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What happens during the free trial?

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How do I know creators won’t ghost my campaign?

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How fast can I hire creators?

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My team is small. Can we actually manage this?

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How does SideShift compare to hiring an agency?

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Self-serve vs. Managed Service: what’s the difference?

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Who is SideShift built for?

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Does SideShift work for my industry?

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What creators are on SideShift?

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UGC vs. influencer marketing: what’s the difference?

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How are payments and contracts managed?

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How can I track creator performance?

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What should I expect, and how is success measured?

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How do I get started?

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Create a free SideShift business account, post your first opportunity, and creators apply to you from a pool of 1M+. You approve the ones you want and everything else, from contracts to payouts, happens in the same place.

Still have questions?