> Find creators, manage campaigns, track content performance and pay your creator team with SideShift. Run organic and paid creator campaigns in one place.

Source: https://sideshift.app/

# Turn organic creator marketing into your most profitable growth channel.

Get more creator content without cold outreach or manual spreadsheets. Find what performs, double down on your best creators, and turn winning posts into paid ads.

[Start for free →](https://app.sideshift.app/signup)

14 days free. Cancel anytime.

Trusted by 3,000+ brands

## Creator marketing, at scale.

Platform-wide totals across brands and creators on SideShift.

71.4B

### Views on posts from the last 90 days

$10M+

### Paid to creators in the last 30 days

2.7M

### Creator posts tracked in the last 90 days

September 2026 snapshot

[Start for free →](https://app.sideshift.app/signup?interval=monthly)

14-day free trial on monthly plans.

How it works

## Run your entire creator program in one place.

1. 01Launch campaigns
### Start with your website.
Paste your site and we’ll draft your ideal customer profile, campaign goals and pay structure.
glowlab.comBrief written from your siteComplete
2. 02Source creators
### Get hundreds of creator applications overnight.
Choose creators with different styles. Set the goal and key facts, then give them room to make the content their own.
284 applied in 48 hours
3. 03Track results
### See what performs on organic.
Test different hooks, angles and faces. See what people watch and share, then choose which ideas to test as ads.
Example campaign
Views**12.4M**
Creator spend**$40.5K**
CPM**$3.27**
4. 04Run ads
### Run the winners as paid ads. Scale what converts.
Take your strongest organic ideas into Meta and TikTok ads. Measure sales and returns, then make more versions of your best ads.
**3.2×**ROAS Example
Meta AdsTikTok Ads
5. 05Pay creators
### Pay your creators in one click
Handle approvals, contracts, and creator payouts from one protected platform.
Maya C.$182.49
Paid
Robert V.$2,981.18
Paid
Sarah L.$182.49
Paid
Andre D.$946.20
Paid
Grace O.$1,408.75
Paid
Luke B.$327.60
Paid

Content

## Real creators, real content.

What SideShift creators ship for brands every week.

Health · Instagram

Tech · TikTok

Finance · TikTok

Photo & Video · Instagram

Travel · Instagram

Education · TikTok

CPG · TikTok

Gaming · TikTok

Entertainment · TikTok

Health · Instagram

Social · Instagram

Finance · Instagram

Education · TikTok

Gaming · Instagram

Travel · Instagram

Photo & Video · TikTok

CPG · TikTok

[Explore the creator marketplace](https://sideshift.app/find-influencers)

Customer stories

## Loved by 3,000+ brands.

From lower CPMs to more downloads. Hear from the teams behind the results.

- [**#1**in categoryPopSocket x TargetAt Target, from dead lastExplore case studies](https://sideshift.app/case-studies)
- > “Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio LopezRevenue Operations, Replit
- [**185M**viewsPicsart$2.16 CPM over six monthsRead the case study](https://sideshift.app/casestudies/picsart)
- > “The applicants have been super high quality! Unlike any platform I've used in the past.”
Luis OcampoFounding Team, Partiful
- [**25K+**downloadsAstraFrom one video, 5M+ viewsRead the case study](https://sideshift.app/casestudies/astra)
- > “We had no luck with traditional platforms to find high quality creator talent until we turned to SideShift. We filled all our hiring needs through the platform. SideShift is a cemented go-to for us whenever we need creators.”
Evan DrayCo-Founder, Astra
- [**$0.13**CPMGPTZero421M views, 1M+ new usersRead the case study](https://sideshift.app/casestudies/gptzero)
- > “SideShift was a huge help for us in the Gen Z hiring process. We were able to fill 100% of our creator hiring needs in just a few weeks through the platform. SideShift is a cemented go-to for us whenever we are in need of creators.”
Edward TianFounder, GPTZero
- [**Top 10**App StoreYik Yak$1.1 CPM in one monthRead the case study](https://sideshift.app/casestudies/yikyak)
- > “Sideshift (and the team) are fantastic and real pros at UGC. They have a great talent network and comprehensive tool to allow someone of any experience level to launch a UGC campaign. The reporting tools are next level - we love having a single interface to see how everything is performing.”
Tyler FarleyPartnerships, Yik Yak

[Start for free →](https://app.sideshift.app/signup?interval=monthly)[View all case studies ](https://sideshift.app/case-studies)

Campaign goals

## What’s your campaign goal?

Build an organic content program, get fresh ad creative, or reach new audiences.

Grow organic reachTest ad creativeBuild awareness

Your test plan

- Test more hooks and formats
- Find what people watch and share
- Give strong ideas another round

- Give creators room for fresh ideas
- Test more hooks, angles and faces
- Scale the ads that drive sales

- Reach people through creators
- Show your product in use
- Give people a reason to remember

Example campaignExample

- **Original videos:** 140
- **Creators:** 45
- **Formats to test:** 3

- **Original videos:** 165
- **Creators:** 35
- **Formats to test:** 3

- **Original videos:** 76
- **Creators:** 22
- **Formats to test:** 3

Example only. You choose the budget.

Creative mix

App demos62

Daily routines44

Challenges34

New openings90

Customer stories45

How it helps30

First-taste reviews34

Morning routines26

Cafe comparisons16

Plans for brands

## A plan for every stage of growth

Your subscription covers the software. Set your creator budget separately.

Save 30% with annual billing

Billing period

MonthlyAnnual

Starter

Run organic and paid creator campaigns.

$210

/ month

$2,520 billed yearly · No free trialSave $1,068 per year

- 15 creators live at once
- Creators apply to your campaigns
- Track CPM and engagement per creator
- Run organic winners as paid ads
- Track ROAS and revenue per creator
- Creator contracts and usage rights
- Automated payouts and 1099s
- 1 job listing · 30 creator invites a day
- AI tools included
- MCP access
- Live support
- Free UGC Academy course

Recommended creator spend: $2,000–$5,000/month

[Choose plan](https://app.sideshift.app/signup?plan=starter&interval=annual)

Most popular

Growth

Work with more creators and test more content.

$349

/ month

$4,188 billed yearly · No free trialSave $1,800 per year

Everything in Starter, plus:

- 50 creators live at once
- 2,000 tracked videos a month
- 2 job listings · 100 creator invites a day
- 1 job boost
- 5 team seats
- AI tools included
- MCP access
- Live support + weekly training

Recommended creator spend: $5,000–$10,000/month

[Choose plan](https://app.sideshift.app/signup?plan=growth&interval=annual)

Scale

Run your creator program at a larger volume.

$699

/ month

$8,388 billed yearly · No free trialSave $3,600 per year

Everything in Growth, plus:

- Unlimited creators live at once
- Unlimited tracked videos
- 3 job listings · 500 creator invites a day
- 3 job boosts
- Unlimited team seats
- AI tools included
- MCP access
- Priority support + weekly training

Recommended creator spend: $10,000+/month

[Book a demo](https://sideshift.app/contact?intent=demo)

**Your budget. Your approval.** Creator funds stay in your wallet until you approve the work.

**Every plan includes** organic and paid campaign tools, AI tools, MCP access, the free UGC Academy course and a free boost. Growth and Scale add volume and weekly training. Scale includes priority support.

Planning your first campaign? [See what your creator budget could cover.](https://sideshift.app/roi-calculator)

Compare every feature

### Compare plans

Software plans are billed yearly. Creator budgets are separate.

Billing period

MonthlyAnnual

Choose a plan to explore its features.

StarterGrowthScale

**Starter**

**$210** / mo

- **Annual software subscription:** $2,520/year
- **Recommended creator budget:** $2,000–$5,000/month

#### Creator Management Hub

- **Creators live at once:** 15
- **Job listings:** 1
- **Creator invites a day:** 30
- **Extra creator invites:** $0.10 each
- **First job listing boosted free:** Included
- **Plan job boost allowance:** None
- **Briefs, contracts, usage rights:** Included
- **One-click payouts:** Included
- **1099s and W-9s handled:** Included
- **Identity checks before payouts:** Included

#### Growth Hub

- **Tracked videos per month:** 600
- **Views, engagement, and CPM per creator:** Included
- **ROAS and revenue per creator:** Included
- **Paid-ads tools:** Included
- **Full usage rights for paid ads:** Included
- **Checked views (no fake counts):** Included

#### Automation

- **[AI tools included](https://sideshift.app/platform/ai-agents):** Included
- **[MCP access](https://sideshift.app/platform/ai-agents):** Included
- **Platform API access:** Included

#### Support

- **Free UGC Academy course:** Included
- **Support level:** Live support
- **Weekly training:** —
- **Team seats:** 3

__SideShift software plans__
| Features                                                      | Starter**$210** / mo[Choose plan](https://app.sideshift.app/signup?plan=starter&interval=annual) | Growth**$349** / mo[Choose plan](https://app.sideshift.app/signup?plan=growth&interval=annual) | Scale**$699** / mo[Book a demo](https://sideshift.app/contact?intent=demo) |
| ------------------------------------------------------------- | ------------------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------- |
| Annual software subscription                                  | $2,520/year                                                                                      | $4,188/year                                                                                    | $8,388/year                                                                |
| Recommended creator budget                                    | $2,000–$5,000/month                                                                              | $5,000–$10,000/month                                                                           | $10,000+/month                                                             |
| Creator Management Hub                                        |                                                                                                  |                                                                                                |                                                                            |
| Creators live at once                                         | 15                                                                                               | 50                                                                                             | Unlimited                                                                  |
| Job listings                                                  | 1                                                                                                | 2                                                                                              | 3                                                                          |
| Creator invites a day                                         | 30                                                                                               | 100                                                                                            | 500                                                                        |
| Extra creator invites                                         | $0.10 each                                                                                       | $0.10 each                                                                                     | $0.10 each                                                                 |
| First job listing boosted free                                | Included                                                                                         | Included                                                                                       | Included                                                                   |
| Plan job boost allowance                                      | None                                                                                             | 1                                                                                              | 3                                                                          |
| Briefs, contracts, usage rights                               | Included                                                                                         | Included                                                                                       | Included                                                                   |
| One-click payouts                                             | Included                                                                                         | Included                                                                                       | Included                                                                   |
| 1099s and W-9s handled                                        | Included                                                                                         | Included                                                                                       | Included                                                                   |
| Identity checks before payouts                                | Included                                                                                         | Included                                                                                       | Included                                                                   |
| Growth Hub                                                    |                                                                                                  |                                                                                                |                                                                            |
| Tracked videos per month                                      | 600                                                                                              | 2,000                                                                                          | Unlimited                                                                  |
| Views, engagement, and CPM per creator                        | Included                                                                                         | Included                                                                                       | Included                                                                   |
| ROAS and revenue per creator                                  | Included                                                                                         | Included                                                                                       | Included                                                                   |
| Paid-ads tools                                                | Included                                                                                         | Included                                                                                       | Included                                                                   |
| Full usage rights for paid ads                                | Included                                                                                         | Included                                                                                       | Included                                                                   |
| Checked views (no fake counts)                                | Included                                                                                         | Included                                                                                       | Included                                                                   |
| Automation                                                    |                                                                                                  |                                                                                                |                                                                            |
| [AI tools included](https://sideshift.app/platform/ai-agents) | Included                                                                                         | Included                                                                                       | Included                                                                   |
| [MCP access](https://sideshift.app/platform/ai-agents)        | Included                                                                                         | Included                                                                                       | Included                                                                   |
| Platform API access                                           | Included                                                                                         | Included                                                                                       | Included                                                                   |
| Support                                                       |                                                                                                  |                                                                                                |                                                                            |
| Free UGC Academy course                                       | Included                                                                                         | Included                                                                                       | Included                                                                   |
| Support level                                                 | Live support                                                                                     | Live support                                                                                   | Priority support                                                           |
| Weekly training                                               | —                                                                                                | Included                                                                                       | Included                                                                   |
| Team seats                                                    | 3                                                                                                | 5                                                                                              | Unlimited                                                                  |

From the people running it

## Hear why teams choose SideShift:

Hear from the teams behind the campaigns.

“We wouldn't have been able to scale our agency this far in such a short time without SideShift”

Thienvu Vo

Co-Founder · VO Creations

“SideShift team is always super responsive, super on top of things”

Emran

Co-Founder · Studley

“I've used other tracking platforms, but it's always a four to five day wait to hear back. You literally text these guys in Slack and they'll hop on a call that day.”

Bryce

Founder · Dawn Media

“Having an all-in-one hub like SideShift is really invaluable when you're working in UGC”

Avi

Head of UGC Program · Vert Ventures

“I don't really know how I ran my business before finding SideShift”

Zoe Wu

Founder · Content Farm

“They've completely changed how much operational load we can handle”

Andrew

Co-Founder · Social Launchpad

“Anything that we want, SideShift builds it”

Jett

Chief Operating Officer · DTC House

Your first two weeks and beyond

## Try SideShift free for 14 days.

Get familiar with the tools, find your creators and set up your first campaign. The free trial is available on monthly plans.

1. Today
### Set your first campaign in motion.
Write your brief, set your creator budget and post your campaign.
2. During your trial
### Build your creator team.
Review applications, meet the creators and choose who you want to work with. Agree on the brief before they start.
3. Day 14
### Your monthly plan begins.
Your chosen monthly subscription is charged when the 14-day trial ends. Cancel before then to avoid the charge.
4. After your trial
### Learn what works. Build on it.
Review your results, rehire your best creators and plan your next campaign.

$0 today on monthly plans. Creator payments are separate.

FAQ

## Your questions, answered.

### What does it cost?

Start at $210/month with annual billing, or $299 month to month. Your creator budget stays in your SideShift wallet until you approve the work.

### What do I pay a creator per video?

You decide. You set the base fee and any view bonus, creators apply at your rate, and nothing is paid until you approve the work. Across the platform the median account lands at $7 to $9 a video, measured over the last 90 days.

### What happens during the free trial?

Fourteen days to post a job, read the applicants and make your first hires, for $0\. The median job collects 284 applications in its first 48 hours.

### What if a creator ghosts me?

A no-show costs you nothing, because nobody is paid until you approve the work. Replace them from the same applicant pool.

### My team is small. Can we manage this?

That is who it is built for. One to three people running 10 to 50 creators, with briefs, contracts, payments and review in one place.

### How does this compare to an agency?

An agency charges a retainer, marks up creator fees and owns the roster. Here the roster, the contracts and the videos stay in your account.

### How do I start?

Create an account, post your first job, and creators apply to you. You approve the ones you want; contracts and payouts happen in the same place.

### Still have questions?

Tell us what you are planning. We can walk you through how SideShift would work for your team. [Book a demo](https://sideshift.app/demo).

## Launch your next UGC campaign today.

Post a brief. The median job collects 284 applications in its first 48 hours.

14 days free · $0 today · Cancel anytime

---

## About SideShift

SideShift (sideshift.app) is a creator marketing platform for brands and agencies. Brands post a brief, UGC creators apply, and SideShift runs the campaign: contracts, content review, view and engagement tracking for every post, and creator payouts in one place.

SideShift (sideshift.app) is not affiliated with SideShift.ai, the cryptocurrency swap service.

Company facts: https://sideshift.app/about · Pricing: https://sideshift.app/plans/brands · Site index for AI agents: https://sideshift.app/llms.txt
