UGC for CPG & Ecomm
Find creators for unboxings, product demos and everyday use. Keep briefs, content reviews and payouts in one place.
Trusted by 3,000+ brands
From shelf to everyday life
Give creators a useful occasion to work with, from a first unboxing to a familiar daily habit.
Pick a product and the moment you want to show. Add practical product details, where customers can find it and the deliverables needed for the campaign.
Why high-volume UGC
A packaged product can solve different problems for different people. Creator content lets you explore those use cases without putting the whole campaign behind one idea.
Brief different routines, settings and customer needs. Make each batch answer a specific question about when or why someone would use the product.
Give creators accurate instructions and product facts. Review demonstrations so variety does not turn into conflicting information.
Compare how people respond to each use case. Use the results to choose the next brief and which content to test in your wider marketing.
Platform stories
PopSocket x Target#1in category
At Target, from dead last
Read the story
Hard Jewelry$3.55CPM
153 creators, 5,920 videos
Read the story
Koupon$2.60CPM
10,692 videos in five months
Read the story“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio LopezRevenue Operations, ReplitResults from individual SideShift campaigns. Scope and outcomes vary.
A few more details
Common questions about CPG influencer marketing and UGC on SideShift.
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Your next campaign
Start with the moment customers should understand, then build a creator brief around it.
