Starter
$299/mo
Hire up to 5 Creators
Briefs, rights & payouts handled in-app
1 Job Listing · 30 Invites
Trusted By Top Brands Worldwide:
The Numbers That Power SideShift
One Platform for All Your UGC Campaigns
Source Creators.
No more cold DMs. Post once and creators from a 1M+ pool apply to you.
Stop Tracking In Sheets.
Every creator's views, engagement and cost in one place, not a spreadsheet somebody has to update.
Payouts Without The Weekend.
Pay twenty creators in one pass. Contracts, invoices and 1099s handled, so nobody has to own payouts as a job.
Fifteen Steps Down To Three.
Briefs, chat, approvals and payment in one thread per creator, instead of Slack plus email plus IG DMs.
CPG Creator Content
Authentic UGC from creators driving growth in CPG
CPG
Max
CPG
Abby
CPG
Vika
CPG
Dre
CPG
Marcela
CPG
Ray5.0United States
CPG
Max
CPG
Abby
CPG
Vika
CPG
Dre
CPG
Marcela
The Benefits of UGC for CPG & Ecomm Brands
Why CPG brands win with creator-made content.
Recruit, manage, and monitor CPG and ecommerce UGC creators all from one operating system.
Creator content helps products feel more believable, useful, and desirable in-feed, which can improve click-through and purchase intent.
Drive More Conversions
Creator content helps products feel more believable, useful, and desirable in-feed, which can improve click-through and purchase intent.
Show Products in Context
UGC makes it easier for shoppers to picture how a product fits into their routine, home, or lifestyle before they buy.
Increase Creative Volume
CPG and ecommerce brands need more than one polished asset, and creator content helps generate the volume needed for testing and iteration.
Reduce Purchase Friction
Real demos, reviews, and testimonials answer buyer questions faster than static product pages or polished brand creative alone.
Support Repeat Purchase
When creators feature products in recurring routines, hauls, and day-to-day content, brands stay top of mind for replenishment and reorders.
Power Performance Marketing
High-performing UGC can be reused across paid social, landing pages, email, and ecommerce storefronts to make every asset work harder.
Brands Love SideShift.
See why 3,000+ brands trust SideShift for creator-powered growth.
“Sideshift (and the team) are fantastic and real pros at UGC. They have a great talent network and comprehensive tool to allow someone of any experience level to launch a UGC campaign. The reporting tools are next level - we love having a single interface to see how everything is performing.”
Tyler Farley
Partnerships, Yik Yak
“The applicants have been super high quality! Unlike any platform I've used in the past.”
Luis Ocampo
Founding Team, Partiful
“We had no luck with traditional platforms to find high quality creator talent until we turned to SideShift. We filled all our hiring needs through the platform. SideShift is a cemented go-to for us whenever we need creators.”
Evan Dray
Co-Founder, Astra
“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio Lopez
Revenue Operations @ Replit
“SideShift was a huge help for us in the gen z hiring process. We were able to fill 100% of our creator hiring needs in just a few weeks through the platform. SideShift is a cemented go-to for us whenever we are in need of creators.”
Edward Tian
Founder, GPTZero
“SideShift has shown us how much of a multiplier authentic, organic short-form content can be. Their creator network helped unlock a new layer of growth that traditional paid channels never could. It's a playbook every high-growth company should have in their arsenal.”
Henrique Dubugras
Founding CEO @ Brex
The new standard for creator marketing
See why SideShift is the smarter choice for high-performing videos.
SideShiftDoing it yourselfHiring an agency
1M+ vetted creators apply to youPost the role and creators apply to you. You choose from people who raised their hand, instead of cold-DMing strangers who ghost.
Cold DMs, 80% ghosting
Small roster, limited options
Briefs, chat, scheduling — one placeBrief, message, and schedule every creator in one place, instead of juggling iMessage, Slack, and IG DMs.
iMessage + Slack + IG DMs
Weeks of back-and-forth
Performance dashboard, updated through the daySee views, engagement, and conversions per creator as they land, not in a monthly report you build by hand.
Spreadsheets
Monthly PDF (maybe)
One-click payouts, automated bonusesPay creators and trigger view-based bonuses from the dashboard. No manual Venmo runs, no chasing transfers.
Manual Venmo / bank transfers
Baked into the 5-figure retainer
Creators post from their accountsVideos go out from the creator's own account, so they read as real content, not an ad you placed.
You coordinate individually
Automated screening + scheduling, every applicant in 24 hrs.Screening and scheduling run automatically, so every applicant gets handled within a day without you in the loop.
Calendly + email + follow-ups
Agency handles it ($$$)
SideShift
Doing it yourself
Hiring an agency
1M+ vetted creators apply to youPost the role and creators apply to you. You choose from people who raised their hand, instead of cold-DMing strangers who ghost.
Cold DMs, 80% ghosting
Small roster, limited options
Briefs, chat, scheduling — one placeBrief, message, and schedule every creator in one place, instead of juggling iMessage, Slack, and IG DMs.
iMessage + Slack + IG DMs
Weeks of back-and-forth
Performance dashboard, updated through the daySee views, engagement, and conversions per creator as they land, not in a monthly report you build by hand.
Spreadsheets
Monthly PDF (maybe)
One-click payouts, automated bonusesPay creators and trigger view-based bonuses from the dashboard. No manual Venmo runs, no chasing transfers.
Manual Venmo / bank transfers
Baked into the 5-figure retainer
Creators post from their accountsVideos go out from the creator's own account, so they read as real content, not an ad you placed.
You coordinate individually
Automated screening + scheduling, every applicant in 24 hrs.Screening and scheduling run automatically, so every applicant gets handled within a day without you in the loop.
Calendly + email + follow-ups
Agency handles it ($$$)
CPG UGC pricing that scales with your content
Choose a plan that fits your CPG creator needs.
Most popular
Growth
$499/mo
Hire up to 15 Creators
Briefs, rights & payouts handled in-app
2 Job Listings · 100 Invites
1 Job Boost
Scale
$999/mo
No cap on creators
Built for high-volume output
3 Job Listings · Unlimited Invites
3 Job Boosts
CPG UGC vs Traditional CPG Marketing
CPG UGC in 2026
High-volume UGC outperforms traditional CPG marketing on cost, speed, authenticity, and content rights — giving brands full control at scale across every channel.
Content Ownership
UGCFull usage rights
TraditionalOften restricted
Cost
UGCScalable, output-based pricing
TraditionalHigh per-post fees
Authenticity
UGCNative, organic style
TraditionalOverly polished, sponsored feel
Volume
UGC250+ videos/month possible
Traditional1-2 posts per influencer
Performance
UGCperformance analytics
TraditionalLimited
Rights Usage
UGCUse across organic and paid advertising campaigns
TraditionalCostly usage rights for paid advertising
High Volume CPG UGC
Traditional CPG Marketing
Content Ownership
Full usage rights
Often restricted
Cost
Scalable, output-based pricing
High per-post fees
Authenticity
Native, organic style
Overly polished, sponsored feel
Volume
250+ videos/month possible
1-2 posts per influencer
Performance
performance analytics
Limited
Rights Usage
Use across organic and paid advertising campaigns
Costly usage rights for paid advertising
FAQs
Common questions about CPG influencer marketing and UGC on SideShift.
What kinds of CPG and ecommerce brands use SideShift?
DTC brands, consumer products, ecommerce companies, subscription brands, and product-led growth teams use SideShift to create content that supports reach and conversion.
What type of ecommerce content can creators make?
How do I find the right ecommerce creators?
Can CPG and ecommerce UGC be used for paid ads?
How quickly can I launch a CPG or ecommerce campaign?
How are creators paid?
Post a brief. Creators apply to you.
Free for 7 days. Cancel before your trial ends and pay nothing.
Prefer a walkthrough? Book a demo