01 / 03Start with a relevant product perspective.
Review content samples, previous work and performance. Choose creators who can speak to a real use case or buying question for the audience you want to reach.
- Review creator profiles and examples
- Invite people who fit the product and audience
02 / 03Brief for the feed or for Reels.
Set deliverables for the intended placement before filming. Keep the offer, product facts and review process clear, and agree on usage rights for any planned paid use.
- Define the placement and creative angle
- Agree on usage rights before paid testing
03 / 03Let paid results guide paid spend.
Use organic engagement to identify candidates for your paid team. Compare paid performance in Meta Ads Manager against your campaign goal before increasing spend.
- Choose creator posts for a separate ad test
- Evaluate paid results in Meta Ads Manager