Facebook creators

Find Facebook creators for your brand.

Build your creator team, manage briefs and track Facebook posts. Keep campaign work and creator payments in one place.

  • Creator discovery
  • Feed and Reels briefs
  • Creative for your next test
How it works · Example workflow
How does a creator post become an ad test?

Trusted by 3,000+ brands

  • Target
  • PopSockets
  • Replit
  • Cursor
  • Kalshi
  • Grammarly

Your Facebook creative program

Keep the next product story ready to test.

Give your team a considered set of creator demonstrations and angles to work with.

01 / 03

Start with a relevant product perspective.

Review content samples, previous work and performance. Choose creators who can speak to a real use case or buying question for the audience you want to reach.

  • Review creator profiles and examples
  • Invite people who fit the product and audience
Build a creator roster around relevant stories.

Why high-volume UGC

Keep new creative ready for your next audience test.

Different customers need different reasons to try a product. Creator demonstrations and stories give your Facebook campaigns more angles to work with.

Campaign briefYour next Facebook creative test
Audience
People who use your product
Creative angle
Product use case
Deliverable
A clear product story
Ready to create
Share with your creators

Cover different reasons to buy

Brief product use cases and common questions. A varied creative library helps you test a new message when an existing one slows down.

Prepare for the placement

Plan deliverables for feed and Reels before filming. Keep the offer and usage rights clear so promising content is ready for the next step.

Compare the contentWhat deserves another round?
Product use case
Customer question
Fresh angle

Illustrative comparison · not campaign results

Create your next briefBuild on your best-performing content

Judge ads by ad results

Use engagement to find candidates, then compare paid performance in Meta Ads Manager. A popular organic post still needs to prove itself against your campaign goal.

Platform stories

See what teams have built.

All customer stories
PopSocket x Target

#1in category

At Target, from dead last

Read the story
Hard Jewelry

$3.55CPM

153 creators, 5,920 videos

Read the story
In their words
“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio LopezRevenue Operations, Replit

Results from individual SideShift campaigns. Scope and outcomes vary.

A few more details

FAQs

Common questions about Facebook influencer marketing and UGC on SideShift.

Compare plans

Your next campaign

Give your Facebook creative a clear next step.

Build the creator team, brief the content and review the evidence before expanding the campaign.