The Largest Roster On The Platform, Built From Zero
Collect holds one of the biggest creator roster SideShift has seen: 3,961 people. What makes it unusual is not the size but the ramp. Only 60 of its 77,468 videos existed before the first payment, so effectively every video on the account was bought rather than inherited.
Barriers
- A finance product, where creator claims carry real compliance risk.
- No existing creator relationships at the start, so the roster had to be built from nothing.
- A roster of thousands cannot be managed by hand.
Approach
- Build the roster continuously rather than in campaign bursts.
- Hold every creator to the same brief so the compliance line stays consistent at scale.
- Let the platform handle contracting and payment so roster size is not capped by admin.
- Judge creators on output rather than follower count.
Results
- 334M views
- 77,468 videos
- 3,961 creators hired
- $0.66 CPM
- 60 videos predated the first payment
Conclusion
Roster size is usually limited by how many creators a team can contract, brief and pay by hand. Collect removed that ceiling and hired four thousand people. The result is a body of content that did not exist before the budget did.
