Best Influencer Marketing Platforms in 2026

Influencer marketing has moved far beyond one-off brand deals and manual outreach. Today, teams are expected to find creators faster, manage campaigns at scale, track performance, and do all of it without bloating costs or workflows.

That’s where influencer marketing platforms come in. These tools help brands discover creators, run campaigns, handle communication, track results, and in many cases, manage payments too. Some are built for large influencer programs, others focus on UGC-style content, and a few are designed for teams just getting started.

In this guide, we’ll break down some of the best influencer marketing platforms available today. For each tool, we’ll cover what it does, its key strengths, and how pricing works, so you can quickly see which option fits your goals and team setup.

Best influencer marketing platforms

Below are some of the most widely used influencer marketing platforms today, each built for slightly different team sizes, budgets, and campaign goals.

SideShift

SideShift is a platform built to help brands work with creators at scale, with a focus on sourcing, managing, and paying creators for content. Instead of centering campaigns around follower counts or sponsored posts on personal profiles, SideShift is designed for teams that want creators to produce short-form content they can use across ads, social channels, and growth campaigns.

Brands use SideShift to post opportunities, receive applications from creators, and run UGC campaigns end to end from one place.

The platform handles everything related to creator management, from vetting, contracts, payouts, to performance tracking. It removes much of the manual work typically involved in creator hiring and coordination.

SideShift is commonly used by growth teams, consumer brands, and startups that need a steady pipeline of creator-made content rather than a small number of high-visibility influencer placements.

Key strengths

• Built-in contracts and compliance workflows
• Real-time performance and content analytics
• Automated creator payouts and invoice handling
• Creator organization by role, campaign, or status
• Access to a large, pre-onboarded creator network
• Job-based creator sourcing with inbound applications
• Centralized creator hiring and campaign management
• UGC-focused campaigns built around content production
• Self-serve campaigns with optional fully managed execution

Pricing

SideShift uses a tiered monthly pricing model based on how many creator roles you want to run and how much hiring volume you need.

• Starter ($99/month): 1 job listing, 1–5 creator hires, 30 recruitment invites, creator payments, creator management tools, and a performance analytics dashboard
• Growth ($149/month): 2 job listings, 5–15 creator hires, 100 recruitment invites, increased job visibility, 1 job boost, creator payments, creator management tools, and performance analytics
• Scale ($699/month): 3 job listings, unlimited hires, unlimited recruitment invites, increased job visibility, 3 job boosts, expanded payment flexibility, 24/7 founder support, creator payments, creator management tools, and performance analytics
• Enterprise ($10k+): Fully managed creator campaigns with access to the top 1% of SideShift creators, a dedicated campaign strategist with weekly check-ins, end-to-end execution covering sourcing, briefing, payments, and compliance, plus live performance and content analytics

Upfluence

Upfluence is an all-in-one influencer marketing platform built for brands and agencies that want to run large-scale, data-driven creator programs. It combines influencer discovery, campaign management, affiliate tracking, payments, and analytics into a single system, with a strong focus on revenue attribution.

One of Upfluence’s differentiators is its AI layer. An AI campaign co-pilot is designed to reduce manual work across discovery, outreach, and campaign setup. The platform is commonly used by ecommerce brands that run influencer campaigns, Amazon sellers, and agencies managing multiple clients, especially where influencer and affiliate programs overlap.

Upfluence is best suited for teams that want deep data, structured workflows, and tight integrations with ecommerce and marketing stacks.

Key strengths

• Strong affiliate and Amazon attribution features
• Detailed ROI, sales, and performance dashboards
• Automated influencer payments with global payout support
• Built-in marketplace where creators can apply to campaigns directly
• Native integrations with Shopify, WooCommerce, Amazon, Klaviyo, etc.
• Large creator database with millions of profiles across major social platforms
• AI-powered creator discovery based on audience data, brand affinity, and performance
• End-to-end campaign management including contracts, content tracking, and approvals

Pricing

Upfluence uses a custom, module-based pricing model that’s tailored to your use case and scale. Instead of fixed public plans, pricing is built around the features you need, such as creator discovery, campaign management, affiliate tracking, analytics, and payments.

A free demo is available, after which pricing is determined based on factors like campaign volume, selected modules, and team requirements, with the option to add more capabilities as your program grows.

GRIN

GRIN is an all-in-one creator marketing platform built for brands that want a structured, repeatable creator program, not just one-off collaborations. It brings discovery, relationship management, campaign workflows, content organization, payments, and reporting into one place, with an AI assistant (Gia) positioned as a productivity layer across the platform.

GRIN tends to be a fit for teams that care about operational control: managing a creator roster, tracking conversations and deliverables, storing content for reuse, and showing program impact with clear reporting.

Key strengths

• Content library to store, tag, and reuse creator assets across channels
• Social listening to monitor brand mentions, sentiment, and trend signals
• Reporting and analytics that help teams prove value and course-correct faster
• Integrated email workflows with templates, sequences, and engagement tracking
• Creator payments support, including creator payout workflows and 1099 handling
• Creator discovery + CRM to manage outreach, stages, and relationships in one workspace
• Broad integrations across ecommerce platforms, email, storage, and collaboration tools

Pricing

GRIN uses a tiered monthly pricing model that scales based on program size and the depth of features you need.

Plans are month-to-month, there’s a 30-day free trial, and higher tiers add capabilities like advanced attribution, approvals, creator payments, API access, and richer roles/permissions.

• Lite ($399/month): Integrated email, branded briefs, gifting, basic reporting, affiliate management
• Essentials ($699/month): Content library, advanced content management, Slack + Google Drive integrations
• Growth ($1,149/month): Report builder, deep links, advanced affiliate attribution, content approvals
• Complete ($1,799/month): Integrated creator payments, 1099 processing, API access, team roles & permissions

Modash

Modash is an influencer marketing platform built primarily for ecommerce brands, especially those running on Shopify. It brings discovery, campaign management, tracking, and payouts into a single workflow. You can find creators across Instagram, YouTube, and TikTok, manage paid partnerships, gifting, and affiliates, and automatically track content and performance as campaigns go live.

Modash is typically used by in-house marketing teams running ongoing influencer programs who want a centralized workflow with defined limits and predictable pricing.

Key strengths

• Transparent pricing with clear usage limits
• Simple, intuitive interface with minimal onboarding
• Built-in affiliate tracking for clicks, revenue, and redemptions
• Automatic capture of sponsored and organic influencer content
• Large global creator database across Instagram, YouTube, and TikTok
• Strong Shopify integration for gifting, discount codes, and sales tracking
• Email sync with Gmail and Outlook for managing creator communication
• Clean, end-to-end workflow covering discovery, management, tracking, and payments

Pricing

Modash offers clear, tiered pricing with both monthly and yearly billing options, along with a 14-day free trial that doesn’t require a credit card.

• Essentials ($199/month, billed yearly): Designed for smaller programs running up to 100 influencers. Includes creator discovery, relationship management, campaign dashboards, content collection, discount code management, and basic revenue and link tracking.
• Performance ($499/month, billed yearly): Built for growing teams managing up to 250 influencers. Adds higher usage limits, content downloads, alerts for missing disclosures, exports, untagged content collection, and fee-free affiliate payouts up to a set limit.
• Enterprise (Custom pricing): For brands running large-scale or complex influencer programs. Offers custom usage limits, additional seats, advanced security options, and optional payment add-ons.

Why SideShift is the best option when content is the real goal

Most influencer marketing platforms are built around reach. They help you find creators based on audience size, track posts on personal profiles, and measure impressions. That works if your main goal is awareness through someone else’s audience.

But many teams today are solving a different problem. They don’t just need exposure. They need a steady flow of creator-made content they can use in ads, landing pages, emails, and social feeds. That’s where SideShift fits in.

SideShift is designed around UGC-first campaigns. Instead of paying for followers, brands hire creators for the content itself. You can source creators quickly, review portfolios, run campaigns, manage payouts, and track performance from one place. It works well for teams that want to test creatives at scale, move fast, and keep costs predictable without turning influencer marketing into a long, manual process.

If you’re looking for an influencer marketing platform that focuses on usable content rather than just reach, start a free trial of SideShift, and hire your next creator within minutes.