SideShift

For brands building a creator program

Run your entire creator program in one place

You’re sourcing on TikTok, paying on Venmo, and guessing which creator actually worked. SideShift runs it all in one place — sourcing, payments, and performance tracking — so you test at volume and scale the ones that hit.

14 days free on monthly plans. Creator payments are separate.

Trusted by brands around the world

TargetPicsartYik YakGPTZeroReplitCursorKalshiGrammarlyVoodooMicrosoftParamount+The Team

Creator marketing, at scale.

Platform-wide totals across brands and creators on SideShift.

71.4B

Views on posts from the last 90 days

$10M+

Paid to creators in the last 30 days

2.7M

Creator posts published in the last 90 days

September 2026 snapshot

Across the SideShift platform

These totals cover brands and creators across SideShift. They are not results for one brand or a promise of what your campaign will earn. Each number uses the time period below.

Creator post views

71,472,850,048 total views on live posts created in the 90 days before September 8. This counts all views on those posts, including views earned outside that period.

The illustration represents creator post playback contributing to aggregate views. It does not plot measured activity or growth over time.

Paid to creators

$10 million+ paid to creators over the past 30 days, reported September 26, 2026. The payment examples are anonymized records captured on .

Creator posts published

2,692,829 posts created in the 90 days ending September 7, excluding deleted posts. The tracking animation shows how the interface works.

Start Free Trial

14-day free trial on monthly plans.

Sound familiar?

More content to test. Less work to manage.

Test more ideas with creators, then build on the ones that work.

Paid ads need fresh content

Targeting keeps getting worse, CPMs keep climbing, and creative fatigues in weeks. You’re paying more to reach fewer of the right people.

One post gives you little room to test

Five-figure posts, one shot at converting. Their audience knows it’s sponsored, you don’t own the content, and you can’t iterate.

Too many tools slow you down

Scouting on TikTok. DMing on Instagram. Negotiating over email. Tracking in spreadsheets. Paying via Venmo. Five platforms, zero visibility.

The shift

Creator marketing has changed.

The winning strategy is volume and velocity. Ten creators posting authentic content weekly outperform one mega-influencer posting once a month, every time.

Creators who know your audience

Creators who know your audience

Creators build fresh accounts in your niche. Algorithms boost new accounts, and your content feels native — not sponsored. You get an army of authentic voices.

More ideas to test

More ideas to test

Ten creators posting weekly beats one mega-influencer posting monthly. Volume creates data. Data creates winners. Winners create viral growth.

Content from real people

Content from real people

89% of consumers trust UGC over brand-created content. Creator-made videos feel real because they are real — and that’s what drives clicks, installs, and purchases.

How it works

Your first campaign, step by step.

One place to find creators, manage the work and see what performs.

  1. 01Launch your campaign

    Start with one clear brief.

    Set your audience, content goal and creator budget. Post the campaign so creators can apply.

  2. 02Build your creator team

    Choose who you want to work with.

    Review applications and past work, agree on the brief, then review the content as it comes in.

  3. 03Learn and repeat

    Track results. Pay your creators.

    See which posts perform, approve the work and pay your team. Bring your best creators back for the next campaign.

Real results from real brands

AI / SaaS
421Mviews in 5 months

GPTZero ran 600+ TikToks in a single month and reached 421M views at a $0.13 CPM, filling their entire creator pipeline in weeks.

600+ TikToks in one month
Consumer App
185Mviews in 6 months

PicsArt ran creator content at volume through SideShift to 185M views at a $2.16 CPM over six months.

$2.16 CPM
Social App
Top 150App Store

Cerca broke into the App Store Top 150 and 4x'd installs in four weeks using SideShift creators.

4x installs in 4 weeks
Social App
25Mviews in 1 month

YikYak hit 25M views at a $1.1 CPM in a month and cracked the App Store Top 10 with SideShift creator content.

$1.1 CPM · Top 10 App Store

A simpler way to run creator campaigns

See why SideShift is the smarter choice for high-performing videos.

SideShiftDoing it yourselfHiring an agency
1M+ vetted creators apply to youPost the role and creators apply to you. You choose from people who raised their hand, instead of cold-DMing strangers who ghost.
Cold DMs, 80% ghosting
Small roster, limited options
Briefs, chat, scheduling — one placeBrief, message, and schedule every creator in one place, instead of juggling iMessage, Slack, and IG DMs.
iMessage + Slack + IG DMs
Weeks of back-and-forth
Performance dashboard, updated through the daySee views, engagement, and conversions per creator as they land, not in a monthly report you build by hand.
Spreadsheets
Monthly PDF (maybe)
One-click payouts, automated bonusesPay creators and trigger view-based bonuses from the dashboard. No manual Venmo runs, no chasing transfers.
Manual Venmo / bank transfers
Baked into the 5-figure retainer
Creators post from their accountsVideos go out from the creator's own account, so they read as real content, not an ad you placed.
You coordinate individually
Automated screening + scheduling, every applicant in 24 hrs.Screening and scheduling run automatically, so every applicant gets handled within a day without you in the loop.
Calendly + email + follow-ups
Agency handles it ($$$)

Brands love SideShift.

See why 3,000+ brands trust SideShift for creator-powered growth.

“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio LopezRevenue Operations, Replit
“The applicants have been super high quality! Unlike any platform I've used in the past.”
Luis OcampoFounding Team, Partiful
“Sideshift (and the team) are fantastic and real pros at UGC. They have a great talent network and comprehensive tool to allow someone of any experience level to launch a UGC campaign. The reporting tools are next level - we love having a single interface to see how everything is performing.”
Tyler FarleyPartnerships, Yik Yak
“SideShift was a huge help for us in the Gen Z hiring process. We were able to fill 100% of our creator hiring needs in just a few weeks through the platform. SideShift is a cemented go-to for us whenever we are in need of creators.”
Edward TianFounder, GPTZero
“SideShift is geared toward Gen Z and cuts through fluff on sites like LinkedIn and Handshake. I've seen better response rates, and with strong filtering, SideShift delivers the best candidates of any job board I've used. Recommend to any consumer startup focused on growth.”
Jeremy GrossHead of US Growth, Amo
“We had no luck with traditional platforms to find high quality creator talent until we turned to SideShift. We filled all our hiring needs through the platform. SideShift is a cemented go-to for us whenever we need creators.”
Evan DrayCo-Founder, Astra

Have Questions? We Have Answers

Create a free SideShift business account, post your first opportunity, and creators apply to you from a pool of 1M+.

Ready to find your next great creator?

Find creators, manage the work and learn which content performs.

Start Free Trial

14 days free on monthly plans. Creator payments are separate.