Under 1,000 Users
Photogeniq generates hyper-realistic, aesthetic, trend-driven photos. One month of creator-led TikTok work with SideShift took the user base up 100x, and paid conversions climbed with it.
Barriers
- AI app fatigue. Gen Z had scrolled past a lot of AI photo apps by then, and most of them looked like gimmicks within a second.
- Under 1K users, with visibility limited to niche tech circles.
- Nothing in place to produce creator video at the pace TikTok trends move.
Approach
- Sourced creators for trend fluency: aesthetic edits, meme formats, storytelling built for TikTok.
- Built formats people could play with. Glow-up challenges, celebrity lookalikes, friend transformations.
- Reviewed what creators posted every day and changed the next slate against it.
Results
- 1,200 posts
- $20k spent
- $0.10 CPM
Conclusion
The formats were prompts. A glow-up challenge or a celebrity lookalike gives a creator a reason to open the app on camera and something worth posting when they close it. Using the app is the video.
From the campaign
