PHOTOGENIQ
Powering the New Face of AI Photogeniq is an AI photo-generation app for hyper-realistic, aesthetic, and trend-driven images. In one month, SideShift helped drive 69M+ organic views, 100x the user base, and a major spike in paid conversions.
Powering the New Face of AI Photogeniq is an AI photo-generation app for hyper-realistic, aesthetic, and trend-driven images. In one month, SideShift helped drive 69M+ organic views, 100x the user base, and a major spike in paid conversions.
Barriers
- AI app fatigue: Gen Z had seen dozens of AI photo apps—most felt gimmicky.
- Low visibility: Under 1K users and minimal traction outside niche tech circles.
- No content engine: No scalable way to generate creator-led content or tap into TikTok trends.
Approach
- Trend fluency: Sourced creators fluent in aesthetic edits, meme formats, and TikTok-native storytelling.
- Interactive formats: Glow-up challenges, celebrity lookalikes, and friend transformations.
- Rapid iteration: 100+ TikToks launched with daily feedback loops.
Results
- 69M+ organic views
- 100x user growth
- Multiple videos hit 10M+ views
- Big lift in monthly recurring revenue
- 18K+ organic posts using #photoglow
Conclusion Photogeniq worked because it gave creators something worth posting. SideShift helped turn a quiet app into a cultural moment by tapping into real workflows and aesthetic formats Gen Z actually wants to make.