B2B Financial Platform – 5.1M+ views at sub-$5 CPM

Making B2B Perform Brex is a financial platform for startups and enterprise teams. In four weeks, SideShift helped Brex reach 5M+ people organically, drive top-of-funnel awareness, and achieve a sub-$5 CPM across TikTok and IG.

Barriers

• B2B blind spot: Short-form platforms are optimized for consumer brands.
• Low organic reach: Finance content rarely breaks through without paid spend.
• Decision-maker targeting: Needed to reach operators and CFOs—not just general audiences.

Approach

• Out-of-pocket formats: Interns, execs, and rogue purchases made spend management funny.
• Volume with precision: 500+ videos posted in 4 weeks, optimized daily.
• Finance that scrolls: Translated B2B pain points into entertaining content.

Results

• 5.1M+ organic views
• Sub-$5 CPM across all content
• 3x increase in top-of-funnel reach
• New paid ad creatives sourced from organic wins

Conclusion Brex worked because it made finance feel shareable. SideShift helped turn a B2B platform into a viral presence—by translating startup pain points into creator-led content that actually performed.