BREX
Making B2B Perform Brex is a financial platform for startups and enterprise teams. In four weeks, SideShift helped Brex reach 5M+ people organically, drive top-of-funnel awareness, and achieve a sub-$5 CPM across TikTok and IG.
Making B2B Perform Brex is a financial platform for startups and enterprise teams. In four weeks, SideShift helped Brex reach 5M+ people organically, drive top-of-funnel awareness, and achieve a sub-$5 CPM across TikTok and IG.
Barriers
- B2B blind spot: Short-form platforms are optimized for consumer brands.
- Low organic reach: Finance content rarely breaks through without paid spend.
- Decision-maker targeting: Needed to reach operators and CFOs—not just general audiences.
Approach
- Out-of-pocket formats: Interns, execs, and rogue purchases made spend management funny.
- Volume with precision: 500+ videos posted in 4 weeks, optimized daily.
- Finance that scrolls: Translated B2B pain points into entertaining content.
Results
- 5.1M+ organic views
- Sub-$5 CPM across all content
- 3x increase in top-of-funnel reach
- New paid ad creatives sourced from organic wins
Conclusion Brex worked because it made finance feel shareable. SideShift helped turn a B2B platform into a viral presence—by translating startup pain points into creator-led content that actually performed.