B2B Financial Platform – 5.1M+ views at sub-$3 CPM
Brex, the financial platform for startups and enterprise teams, ran 500+ videos in four weeks with SideShift and picked up 5.1M+ organic views at a sub-$3 CPM across TikTok and Instagram.
Content in action
The creator content that drove these results
Making B2B Perform Corporate cards and spend management do not have an obvious home in a feed. That is what Brex sells, to startups and enterprise finance teams. In four weeks it pulled 5.1M+ organic views across TikTok and Instagram at a CPM under $3, with no paid support behind the posts.
Barriers
- Short-form ranking is built for consumer brands, and finance content rarely travels without spend behind it.
- The audience that counts is operators and CFOs, and a view count on its own says nothing about whether they were the ones watching.
Approach
- Out-of-pocket formats: interns, execs and rogue company purchases, with expense policy as the punchline.
- Volume at speed: 500+ videos in four weeks, with the mix reset as fast as the numbers came in.
- Finance written for entertainment: the same B2B pain points, played for laughs.
Results
- 5.1M+ organic views in four weeks
- Sub-$3 CPM across all content
- 3x increase in top-of-funnel reach
- Best-performing organic clips repurposed for paid
Conclusion A run of 500+ videos in four weeks is designed around the ones that miss. At that volume no single post has to do much, a format can be tried and dropped inside a day, and the few that travel become the source material for paid. The misses are what make the winners affordable.