The 5 Best UGC Agencies of 2025

Why are million-dollar brands ditching polished ad campaigns for scrappy iPhone videos? The next wave of marketing isn’t led by influencers or agencies, it’s being built by creators and it’s changed how brands approach content marketing. Traditional influencer campaigns and polished ad shoots no longer dominate. Today’s audiences crave content that feels raw, relatable, and community-driven. Over 93% of customers believe UGC is very helpful when making a purchasing decision (TrueLoyal). UGC agencies and platforms like SideShift exist to meet this demand and help brands contribute to conversations their customers are already having, meeting audiences where they spend their time and building trust through authentic creator voices.

What is a UGC Agency?

A UGC agency is a company that connects brands with content creators who specialize in user-generated content (UGC). Instead of relying on expensive influencer deals or polished studio ads, UGC agencies help brands source authentic, short-form content that feels native to TikTok, Instagram Reels, and YouTube Shorts. This type of content is proven to boost engagement, build trust, and drive conversions.

UGC agencies aren’t just the middle-men, they’re growth engines. A good UGC agency doesn’t just deliver one-off videos. It scales creator partnerships, ensures quick turnaround, and helps brands test dozens (sometimes hundreds) of content variations until they find Content Market Fit (CMF).

UGC Agencies vs. UGC Platforms

When it comes to building user-generated content programs, brands often wonder whether to use a UGC platform or a UGC agency. UGC platforms work like marketplaces, connecting brands with creators in a self-service model. They’re cost-effective, scalable, and give brands more control, but they require hands-on management and the quality of content can vary. On the other hand, UGC agencies offer a done-for-you service where everything from creator vetting to briefs, logistics, negotiations, and revisions is managed on your behalf.

Agencies generally provide higher quality control and strategic support for ads and campaigns, making them ideal for growth-stage consumer companies and established e-commerce brands. Platforms are best suited for startups or lean businesses that want to experiment and scale affordably, while agencies are perfect for brands seeking premium, polished content without the hassle of managing creators directly.

UGC Platforms = DIY, budget-friendly, scalable.
UGC Agencies = Done-for-you, premium quality, strategic.

A List of the Top 5 UGC Agencies in 2025

We analyzed pricing, scale, platform features, and client success stories to round up the best UGC agencies of 2025.

SideShift

Best for: Companies hiring Gen Z creators quickly at scale.

First, let’s admit that we here at SideShift are a little biased when it comes to the top UGC Agency of 2025 but we’ll try to be as objective as possible!We’re SideShift, a Gen Z–focused marketplace with agency-level support to help brands connect with a wide range of short-form content creators and early-career marketers. Unlike traditional job boards, SideShift is mobile-first and feels more like a social app than a career site. 90% of roles are filled in under three days, with gen-z creators active daily.

As a hybrid marketplace-agency, we offer different levels of service and pricing packages: a Starter plan at $199/month for up to four creator hires, a Growth plan at $299/month for mid-sized teams, and a Scale plan at $999/month, which supports unlimited hires, recruitment invites, and boosted job visibility. For brands looking for a more hands-off option, our White Glove agency service starts at $20,000/month and covers everything from creator sourcing and management to content strategy and performance reviews.

With a U.S.-based pool of over 500,000 Gen Z creators and clients ranging from startups to Fortune 500 companies, we’re built for businesses that need fast, reliable access to culturally fluent talent.

UGC Shop

Best for: E-commerce brands that want ready-to-use video packages without managing creators directly.

UGC Shop sources creators from its community and oversees the entire content production process from casting to delivery. Unlike self-serve platforms, the company takes a hands-on approach, managing creator recruitment, shipping logistics, and quality control to deliver ad-ready UGC for brands. Content is typically turned around within 7–10 business days.

UGC Shop pricing is package-based. A set of 4 videos starts at $2,000, 10 videos at $4,000, and 20 videos at $7,000. Each order includes one revision during the editing phase, with full ownership rights transferred to the brand. Subscription options are also available for businesses that need a continuous flow of content, offering access to raw assets and more control over the production process.

This agency primarily serves e-commerce businesses on platforms like Shopify, Amazon, and TikTok, tailoring content to the specifications of each channel. For brands that prefer minimal involvement, UGC Shop emphasizes managed delivery: clients provide a creative brief, ship products, and receive finished content without having to handle creator management directly.

With its structured packages, fast turnaround times, and fully managed process, UGC Shop appeals to busy e-commerce brands looking for a reliable way to scale ad creatives.

The UGC Agency

Best for: Brands that want niche-specific creators and a fully managed UGC pipeline.

Instead of handing brands a roster to choose from, The UGC Agency acts as a dedicated match maker for businesses by sourcing creators who actually fit a product’s target audience and vibe, whether that’s beauty TikTokers, fitness creators, or lifestyle vloggers. From there, they manage everything: recruitment, briefs, product shipping, content production, and revisions.

Their model focuses on campaign strategy as much as production. The UGC Agency works with brands to craft creative angles, ensuring videos aren’t just aesthetically pleasing but aligned with messaging that resonates on TikTok, Instagram, and Meta ads. This makes them a strong fit for brands that want both quantity and quality without babysitting the process.

What sets The UGC Agency apart is its specialization. While some competitors lean on volume or affordability, The UGC Agency emphasizes brand-fit creators and curated campaigns. It’s less “anyone with an iPhone” and more “the right faces for your niche,” which translates to higher authenticity and stronger conversions.

inBeat

Best for: Brands that want performance-driven, versatile UGC powered by micro-influencers.

inBeat is a UGC agency that emphasizes working with the top 2% of social media creators. Instead of leaving brands to sift through endless talent lists, inBeat’s agency approach assembles creator teams tailored to each campaign, ensuring every piece of content is both authentic and performance-ready.

Their model focuses on native, platform-specific UGC across TikTok, Instagram, Facebook, and YouTube, with deliverables ranging from unboxing videos and testimonials to product demos and lifestyle content. For marketing teams, the value lies in investing in creator-led assets that can be used across paid campaigns, organic channels, email sequences, and e-commerce storefronts.

inBeat sits at the intersection of influencer marketing and UGC production, giving brands the credibility of micro-influencers with the conversion power of authentic, versatile, multi-channel lo-fi content.

The Social Shepherd

Best for: Brands that want a full-service creative partner that blends UGC with paid social and campaign strategy.

The Social Shepherd is a full-stack creative agency. They cover everything from TikTok-style UGC and organic content to high-production shoots, paid social creative, and even international campaign logistics. Think less “one-off UGC vendor” and more “outsourced creative department.”

Where they stand out is integration. Instead of handing brands a folder of videos and moving on, The Social Shepherd plugs that content straight into managed performance campaigns. Their team handles campaign ideation, scriptwriting, production, post-production, and ongoing analysis, then optimizes ad spend by testing variations and scaling what works.

If you don’t want to juggle multiple vendors for UGC, paid ads, and creative strategy, they roll it all under one roof. The trade-off is cost, you’re paying for a broader scope than UGC-only agencies, but you get a one-stop partner focused on scaling both content and conversions.

Pricing Overview

Agency

Pricing Model

Best For

SideShift

Subscription plans from $199/month (Starter) to $999/month (Scale). White Glove service from $20K/month.

Consumer companies hiring Gen Z that want to hire UGC creators quickly at scale.

UGC Shop

Package-based: 4 videos for $2K, 10 for $4K, 20 for $7K. Subscription options available.

E-commerce brands that want ready-to-use video packages without managing creators directly.

The UGC Agency

Custom pricing based on campaign scope and creator needs.

Brands that want niche-specific creators and a fully managed UGC pipeline.

inBeat

Pricing varies by campaign deliverables and creator teams.

Brands that want performance-driven, versatile UGC powered by micro-influencers.

The Social Shepherd

Custom pricing, premium tier due to full-service scope (UGC, paid social, high-production campaigns).

Brands that want a full-service creative partner blending UGC with paid social and campaign strategy.

Tips for choosing a UGC Agency

When deciding which UGC creator agency or UGC platform to use, consider:

Volume vs. Quality: Do you need dozens of creators or just a few polished videos?
Budget: Compare UGC marketplace fees vs. agency retainers.
Workflow: Do you want a hands-off experience or a DIY platform?
Creator Access: Some platforms offer open marketplaces, while others provide curated talent pools.
Analytics: Tracking ROI from UGC ads is critical, make sure your agency provides insights.

Final Thoughts

UGC isn’t about creating one perfect video, it’s about testing, iterating, and scaling what works. The brands winning today aren’t the ones with the flashiest studio shoots, but the ones building a consistent pipeline of authentic content that connects with consumers.

The shift to UGC is more than a trend, it’s a structural change in how people consume and trust content online. Audiences are tuning out polished ads and tuning into relatable, community-driven voices. Brands that move now will lock in a competitive edge, while those that wait risk being left behind.

If you need speed and scale, especially in e-commerce or consumer software, and want access to authentic Gen Z voices at high volume, agencies and platforms like SideShift make it possible to build your content engine fast.

Hire UGC creators with SideShift

FAQs

1. What is a UGC agency?

A UGC agency connects brands with creators who make authentic, social-first content. Unlike influencer agencies, they focus on short-form videos, product shots, and relatable campaigns that feel native to TikTok and Instagram. Most agencies handle creator recruitment, manage production, and guide strategy so brands can scale content without the hassle.

2. How much do UGC agencies charge?

UGC rates on Tik Tok can range between $5 per post from nano influencers and upwards of $2,500 per post for mega-influencers (Influencer Marketing Hub). Some UGC Creators are even open to trading content for free access to products or services. When it comes to agencies, pricing structures differ depending on the setup: some charge per video or content package, others work on monthly retainers, some charge UGC marketplace fees or even hourly rates with commission-based incentive programs.

3. What’s the difference between a UGC agency and a UGC marketplace?

The main difference is in the level of service. A UGC agency is a managed model where the team recruits creators, writes briefs, manages creator output, and oversees strategy and video quality. A UGC marketplace is self-serve, giving brands direct access to creators they can hire one by one. In short, agencies are “done-for-you,” while marketplaces are more “DIY.”

4. Can small businesses use UGC agencies?

Absolutely. UGC is often the best option for small businesses because it delivers affordable, authentic content without the high cost of studio shoots or mega-influencer campaigns. It also allows smaller brands to test different creative angles quickly, see what resonates, and scale the top performers without blowing the budget. Research from TrueLoyal shows that engagement rates jump by 28% when consumers can access a mix of user-generated product videos alongside brand-led content, proving that UGC isn’t just accessible for small businesses, it’s often their biggest growth lever.

5. Where can I hire UGC creators?

There are a few options: agencies that offer full-service campaign management, marketplaces that connect brands directly with creators like a job board, and even direct outreach on platforms like TikTok or Instagram. For most brands, though, a platform built for speed and scale, like SideShift, is the fastest way to create a content engine for your marketing strategy.

Hire your a UGC creator for your small business on SideShift.

Sources

Influencer Marketing Hub. Influencer Rates: How Much Do Influencers Really Cost in 2025?

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