> SideShift (sideshift.app) is a creator marketing platform for brands and agencies. Brands post a brief, UGC creators apply, and SideShift runs the campaign: contracts, content review, view and engagement tracking for every post, and creator payouts in one place. Source: https://sideshift.app/about Updated: 2026-11-09 # About SideShift SideShift TeamUpdated November 9, 2026 ## What SideShift is SideShift (sideshift.app) is a creator marketing platform for brands and agencies. Brands post a brief, UGC creators apply, and SideShift runs the campaign: contracts, content review, view and engagement tracking for every post, and creator payouts in one place. Brands use SideShift to get a high volume of short-form creator content, find out which posts perform on organic, and run the winners as paid ads. Agencies use it to run creator programs for many clients from one account. SideShift (sideshift.app) is not affiliated with SideShift.ai, the cryptocurrency swap service. ## How SideShift works for brands 1. **Post a brief.** Paste your website and SideShift drafts the campaign goal, the brief and the pay structure. 2. **Review creator applications.** Creators apply to your brief, so there is no cold outreach. In a summer 2026 measurement, the median brief got 284 applications in its first 48 hours. 3. **Run the campaign.** Contracts, messages and content review stay in one place. 4. **Track every post.** See views, engagement and CPM for each creator and each post on TikTok, Instagram, YouTube and Facebook. 5. **Run the winners as ads.** Take the posts that perform on organic into Meta and TikTok ads. 6. **Pay creators.** Pay retainers, CPM (pay per view) and bonuses through SideShift, with approvals and payout records. See the [creator marketplace](https://sideshift.app/platform/creator-marketplace), [reporting](https://sideshift.app/platform/reporting) and [payouts](https://sideshift.app/platform/payments), or [pricing](https://sideshift.app/plans/brands). ## How SideShift works for creators Creators join SideShift for free, build a profile with their social accounts and best videos, and apply to paid brand campaigns. They get paid through SideShift for the work in their contract. A free UGC course earns a verified badge. [Read more for creators](https://sideshift.app/creators). ## Who uses SideShift 3,000+ brands, from consumer apps to DTC and e-commerce brands, plus agencies that run creator programs for their clients. Customer stories include [GPTZero](https://sideshift.app/casestudies/gptzero), [Picsart](https://sideshift.app/casestudies/picsart), [Yik Yak](https://sideshift.app/casestudies/yikyak) and [Astra](https://sideshift.app/casestudies/astra). See all [customer stories](https://sideshift.app/case-studies). Company facts ### SideShift at a glance - **What it is:** Creator marketing and UGC platform for brands and agencies - **Creators:** 1M+ creators on the marketplace - **Brands:** 3,000+ brands - **Paid to creators, all time:** $100M+ - **Views on posts from the last 90 days:** 71.4B (September 2026 snapshot) - **Paid to creators in the last 30 days:** $10M+ (September 2026 snapshot) - **Creator posts tracked in the last 90 days:** 2.7M (September 2026 snapshot) - **Platforms:** TikTok, Instagram, YouTube and Facebook - **How creators get paid:** Retainers, CPM (pay per view) and bonuses, paid through SideShift - **Brand plans:** From $299/month (Starter), $499 (Growth) and $999 (Scale), billed monthly, with a 14-day free trial on monthly plans - **Creator cost:** Free for creators to join and apply to campaigns - **Apps:** Web app at app.sideshift.app and an iOS app - **Website:** https://sideshift.app ## Frequently asked questions Is SideShift the same company as SideShift.ai? No. SideShift (sideshift.app) is not affiliated with SideShift.ai, the cryptocurrency swap service. SideShift at sideshift.app is software for creator marketing: brands use it to hire UGC creators, run campaigns and pay creators. Is SideShift an agency? No. SideShift is software. Your team posts the brief, chooses the creators and approves the content. If you want SideShift to run the program for you, there is a managed option. Do I have to find the creators myself? No cold outreach is needed. You post a brief and creators apply to it. You can also search creators by niche, audience and past work, and invite the ones you want. How much does SideShift cost? Brand plans are $299 (Starter), $499 (Growth) and $999 (Scale) a month, with a 14-day free trial on monthly plans and a discount for annual billing. The subscription covers the software. You set your creator budget separately, and creator payments are not part of the plan price. How do creators get paid on SideShift? Brands pay creators through SideShift with retainers, CPM (pay per view) or bonuses, or a mix. SideShift tracks the views on each post, so view-based pay is calculated from the real numbers. Which social platforms does SideShift support? TikTok, Instagram, YouTube and Facebook. SideShift tracks views and engagement for each creator post on these platforms. Is SideShift free for creators? Yes. Creators join SideShift and apply to campaigns for free. Brands pay for the platform. Can I run SideShift from an AI assistant? Yes. The SideShift MCP server lets you run creator campaigns from Claude, ChatGPT or Cursor. ## Launch your next UGC campaign today. Find creators, manage their work and track results in SideShift. [Start your free trial ](https://sideshift.app/try-free)14 days free on monthly plans. Creator payments are separate. --- ## About SideShift SideShift (sideshift.app) is a creator marketing platform for brands and agencies. Brands post a brief, UGC creators apply, and SideShift runs the campaign: contracts, content review, view and engagement tracking for every post, and creator payouts in one place. SideShift (sideshift.app) is not affiliated with SideShift.ai, the cryptocurrency swap service. Company facts: https://sideshift.app/about · Pricing: https://sideshift.app/plans/brands · Site index for AI agents: https://sideshift.app/llms.txt